Paphitis reveals plans for lingerie chain Boux Avenue, News
By A Mystery Man Writer
Description
Entrepreneur Theo Paphitis has revealed his new lingerie brand will be called Boux Avenue, and has outlined plans to open in top shopping centres including Manchester’s Trafford Centre, Sheffield’s Meadowhall and the Bullring in Birmingham.
Boux Avenue Lingerie Boutique Launch With Theo Paphitis – FORD LA FEMME
Boux Avenue sales surge but it remains loss-making
Theo Paphitis buys Robert Dyas chain for £10m, Retail industry
Boux Avenue sales surge but it remains loss-making
Dragon's Den boss Theo Paphitis in urgent talks to save lingerie brand Boux Avenue - Mirror Online
Now THAT's a good invention¿ Swimwear that fits like lingerie from Theo Paphitis¿ brand Boux Avenue
Dragons' Den star's underwear chain slammed as 'outdated and sexist' for erotic laundry window display - Mirror Online
Dragon's Den boss Theo Paphitis in urgent talks to save lingerie
Lingerie Insight Magazine November 2011, PDF, Lingerie
Boux Avenue launches its first unretouched lingerie campaign
from
per adult (price varies by group size)