Paphitis reveals plans for lingerie chain Boux Avenue
By A Mystery Man Writer
Description
Entrepreneur Theo Paphitis has revealed his new lingerie brand will be called Boux Avenue, and has outlined plans to open in top shopping centres including Manchester’s Trafford Centre, Sheffield’s Meadowhall and the Bullring in Birmingham.
![Paphitis reveals plans for lingerie chain Boux Avenue](https://i.dailymail.co.uk/i/pix/2012/07/16/article-2174280-14150574000005DC-816_310x440.jpg)
Now THAT's a good invention¿ Swimwear that fits like lingerie from Theo Paphitis¿ brand Boux Avenue
![Paphitis reveals plans for lingerie chain Boux Avenue](https://wp.inews.co.uk/wp-content/uploads/2020/01/Boux-store-smaller-1.jpg?resize=640,640&strip=all&quality=90)
Boux Avenue seeks lower rents as owner Theo Paphitis bemoans 'most challenging retail environment' ever
![Paphitis reveals plans for lingerie chain Boux Avenue](https://static.standard.co.uk/s3fs-public/thumbnails/image/2015/11/03/12/BouxAvenue.jpg?width=1200&height=1200&fit=crop)
Theo Paphitis's lingerie brand Boux Avenue plots global expansion, London Evening Standard
![Paphitis reveals plans for lingerie chain Boux Avenue](https://i2-prod.mirror.co.uk/incoming/article21299255.ece/ALTERNATES/s615b/0_Theo-Paphitis-seen-during-the-Only-Fools-and-Horses-Press.jpg)
Dragon's Den boss Theo Paphitis in urgent talks to save lingerie brand Boux Avenue - Mirror Online
![Paphitis reveals plans for lingerie chain Boux Avenue](https://i2-prod.mirror.co.uk/incoming/article21299252.ece/ALTERNATES/s810/0_Boux-Avenue-financials.jpg)
Dragon's Den boss Theo Paphitis in urgent talks to…
![Paphitis reveals plans for lingerie chain Boux Avenue](https://i.dailymail.co.uk/i/pix/2012/06/20/article-2162112-13B33DBF000005DC-196_306x473.jpg)
Strictly Come Dancing star Ola Jordan models Boux Avenue's new bridal collection
![Paphitis reveals plans for lingerie chain Boux Avenue](https://d53bpfpeyyyn7.cloudfront.net/Pictures/2000xAny/7/7/1/1324771_Boux_Avenue_lingerie1.jpg)
Theo Paphitis eyes La Senza stores following its collapse, News
![Paphitis reveals plans for lingerie chain Boux Avenue](https://media.fashionnetwork.com/cdn-cgi/image/fit=contain,width=1000,height=1000/m/e438/10fe/4536/ede8/9a0a/34f8/6404/c9bf/1441/a40d/a40d.jpg)
Boux Avenue sales surge but it remains loss-making
![Paphitis reveals plans for lingerie chain Boux Avenue](https://images.inkl.com/s3/article/lead_image/8031218/0_we75RRsAjpeg.jpg)
Dragon's Den boss Theo Paphitis in urgent talks to save lingerie brand Boux Avenue
![Paphitis reveals plans for lingerie chain Boux Avenue](https://cdn.rt.emap.com/wp-content/uploads/sites/2/2016/11/11004716/Theo-resized-1.jpg)
How Theo Paphitis is bracing Boux Avenue for Brexit
![Paphitis reveals plans for lingerie chain Boux Avenue](https://d53bpfpeyyyn7.cloudfront.net/Pictures/1024x536/3/1/6/3040316_BOUX-.jpg)
The top 10 fastest-growing retailers in the UK, News
![Paphitis reveals plans for lingerie chain Boux Avenue](https://cdn.rt.emap.com/wp-content/uploads/sites/2/2010/11/07134425/mike_shearwood_16x9_rwc09-1.jpg)
Editor, Author at Drapers - Page 629 of 1080
![Paphitis reveals plans for lingerie chain Boux Avenue](https://cdn.rt.emap.com/wp-content/uploads/sites/2/2015/11/10064338/A44O1957-1.jpg)
Monopol Rennen Platz boux avenue accessoires Entlassen Magistrat sofortig
![Paphitis reveals plans for lingerie chain Boux Avenue](https://c8.alamy.com/comp/DH80P7/entrepreneur-and-dragons-den-star-theo-paphitis-and-boux-avenue-models-DH80P7.jpg)
Entrepreneur and Dragon's Den star Theo Paphitis and Boux Avenue models at official opening of new Boux Avenue store at Stock Photo - Alamy
from
per adult (price varies by group size)