All hail the wife-beater to wife-pleaser vest rebrand
By A Mystery Man Writer
Description
As someone whose wardrobe is littered with white, high-neck vests (I’m a queer Gen Z-er, it’s kind of like our uniform), I’ve always felt vaguely unsettled by the term “wife-beater”. While the name is largely retired these days, the recent resurgence of the simple white vest’s popularity means that the nickname is always lurking in the background, like a slur you know not to say. One white vest can cast an awfully dark shadow.
![All hail the wife-beater to wife-pleaser vest rebrand](https://static.standard.co.uk/2023/08/14/10/Screenshot%202023-08-14%20at%2010.23.02.png?quality=75&auto=webp&width=960)
Wife beater' to 'wife pleaser': Why white tank tops are having a renaissance
![All hail the wife-beater to wife-pleaser vest rebrand](https://www.thetimes.co.uk/imageserver/image/%2Fmethode%2Ftimes%2Fprod%2Fweb%2Fbin%2F32dc7adc-32e5-11ee-b04c-88a034803f06.jpg?crop=5457%2C3069%2C418%2C656)
It's the rebrand we've been waiting for — introducing the wife-pleaser
![All hail the wife-beater to wife-pleaser vest rebrand](https://static.standard.co.uk/2023/08/14/09/Screenshot%202023-08-14%20at%2009.54.36.png?quality=75&auto=webp&width=960)
Wife beater' to 'wife pleaser': Why white tank tops are having a renaissance
![All hail the wife-beater to wife-pleaser vest rebrand](https://static.standard.co.uk/2024/02/02/15/04/Steve%20Harnacke%20and%20ES%20Magazine.jpg?trim=51,0,1407,0&quality=75&auto=webp&width=960)
Mullet - latest news, breaking stories and comment - Evening Standard
![All hail the wife-beater to wife-pleaser vest rebrand](https://nypost.com/wp-content/uploads/sites/2/2023/08/MBDSTNA_EC001.jpg)
Gen Z loves the 'wife beater' tee — but they're canceling the name
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Chris Evans's Wife Pleasers Are This Summer's Ultimate Fashion Throwback
![All hail the wife-beater to wife-pleaser vest rebrand](https://blog.tshirtplus.com.au/wp-content/uploads/2021/09/Why-Is-A-Tank-Top-Called-A-Wife-Beater.jpg)
Mystery - Why is a Tank Top Called a Wife Beater Singlet?
![All hail the wife-beater to wife-pleaser vest rebrand](https://www.thetimes.co.uk/imageserver/image/%2Fmethode%2Ftimes%2Fprod%2Fweb%2Fbin%2F1d804a02-3dd9-11ee-a037-bd8023b4e31d.jpg?crop=3399%2C2266%2C27%2C296)
It's the rebrand we've been waiting for — introducing the wife-pleaser
![All hail the wife-beater to wife-pleaser vest rebrand](https://cottonable.com/wp-content/uploads/2019/12/bbh-singapore-2NV8WfLGls0-unsplash.jpg)
Wife Beater Shirts: A Discussion - Cottonable
![All hail the wife-beater to wife-pleaser vest rebrand](https://static.standard.co.uk/2023/08/14/09/Screenshot%202023-08-14%20at%2009.51.19.png?quality=75&auto=webp&width=960)
Wife beater' to 'wife pleaser': Why white tank tops are having a renaissance
![All hail the wife-beater to wife-pleaser vest rebrand](https://shopalabeled.com/cdn/shop/products/IMG_0422.png?v=1663046141&width=1445)
Wife Pleaser Tank Top – Shop A Labeled
![All hail the wife-beater to wife-pleaser vest rebrand](https://img.kwcdn.com/product/open/2023-05-03/1683101528596-391ce46673304361b4ffb8c9651fc42a-goods.jpeg)
Wife Beater Shirt - Temu
![All hail the wife-beater to wife-pleaser vest rebrand](https://www.indy100.com/media-library/a-guest-at-seoul-fashion-week-wearing-a-wife-pleaser-vest.jpg?id=34852849&width=210)
Wife beater' vests have got a rebrand, and its about damn time
from
per adult (price varies by group size)