Gen Z underwear start-up Parade snapped up by Fruit of the Loom
By A Mystery Man Writer
Description
News business : Gen Z-run underwear brand Parade has been bought by intimates-maker Ariela & Associates International for an undisclosed sum. It's the latest direct-to-consumer lingerie retailer to be snapped up by a larger competitor. (#1544626)
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Gen Z underwear start-up Parade snapped up by Fruit of the Loom license-holder
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Gen Z underwear start-up Parade snapped up by Fruit of the Loom license-holder
![Gen Z underwear start-up Parade snapped up by Fruit of the Loom](https://media.fashionnetwork.com/cdn-cgi/image/fit=cover,width=208,height=208/m/3d3c/a443/6607/9d17/8d0d/9fdd/f0fd/5723/395e/2f75/2f75.jpg)
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![Gen Z underwear start-up Parade snapped up by Fruit of the Loom](https://files.gqthailand.com/uploads/UniqloxKaws-2_0.jpg)
PARADE สตาร์ทอัพชุดชั้นในที่ก่อตั้งโดย Gen Z ถูกซื้อกิจการโดยบริษัทผู้ถือลิขสิทธิ์ Fruit of the Loom
from
per adult (price varies by group size)