Gen Z underwear start-up Parade snapped up by Fruit of the Loom
By A Mystery Man Writer
Description
News business : Gen Z-run underwear brand Parade has been bought by intimates-maker Ariela & Associates International for an undisclosed sum. It's the latest direct-to-consumer lingerie retailer to be snapped up by a larger competitor. (#1544700)
![Gen Z underwear start-up Parade snapped up by Fruit of the Loom](https://i5.walmartimages.com/seo/Fruit-of-the-Loom-Women-s-Low-Rise-Brief-Underwear-6-3-Bonus-Pack_781b8654-a372-40f3-b517-dce891512b00.5f7d75ced8aad3baba306d0cb0b5c5c3.jpeg?odnHeight=768&odnWidth=768&odnBg=FFFFFF)
Fruit of the Loom Women's Low-Rise Brief Underwear, 6+3 Bonus Pack
Have you tried @parade yet? ☺️ @parade makes the best comfy
Roslyn Griner on LinkedIn: Gen Z underwear start-up Parade snapped up by Fruit of the Loom…
![Gen Z underwear start-up Parade snapped up by Fruit of the Loom](https://media.fashionnetwork.com/cdn-cgi/image/fit=cover,width=208,height=208/m/5081/fc35/cb93/1bb3/d748/b906/3066/267e/e1cc/2745/2745.jpg)
Columbia - FashionNetwork.com Colombia
![Gen Z underwear start-up Parade snapped up by Fruit of the Loom](https://miro.medium.com/v2/resize:fit:1400/0*PVGTXXWY-uVa7D8m.jpg)
Gen Z Favorite Underwear Brand Gets Scooped by Fruit of the Loom
![Gen Z underwear start-up Parade snapped up by Fruit of the Loom](https://img.yumpu.com/3833118/1/500x640/quotonequot-if-by-land-u2-if-by-sea-index-of.jpg)
quot;One" If By Land, U2 If By Sea - Index of
Roslyn Griner on LinkedIn: Gen Z underwear start-up Parade snapped up by Fruit of the Loom…
![Gen Z underwear start-up Parade snapped up by Fruit of the Loom](https://media.fashionnetwork.com/cdn-cgi/image/fit=cover,width=208,height=208/m/018d/f0c4/6d48/af95/423f/9228/fe8e/c9be/cbf2/6a34/6a34.jpg)
Business Insider - FashionNetwork.com Brasil
![Gen Z underwear start-up Parade snapped up by Fruit of the Loom](https://tii.imgix.net/production/articles/11410/2431b6e3-18b6-4866-85c0-432e61b19da3.png?fm=jpg&auto=compress&w=1200)
How Underwear Startup Parade Wiped Out Investors — The Information
![Gen Z underwear start-up Parade snapped up by Fruit of the Loom](https://www.brookline.k12.ma.us/cms/lib/MA01907509/Centricity/Domain/718/Rainbow.jpeg)
Principal's Corner / Principal's Corner
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per adult (price varies by group size)