Kim Kardashian to rename her company as solution to Kimono backlash
By A Mystery Man Writer
Description
The move comes less than a week after backlash from social media users who objected to what they said was an appropriation of the traditional Japanese kimono in the name of her upcoming shapewear line.
![Kim Kardashian to rename her company as solution to Kimono backlash](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2019%2F06%2Fkim-kardashian-kimono-cultural-appropriation-criticism-tw.jpg?w=960&cbr=1&q=90&fit=max)
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![Kim Kardashian to rename her company as solution to Kimono backlash](https://akns-images.eonline.com/eol_images/Entire_Site/2019512/rs_600x600-190612095013-600-Kim-Kardashian-JR-61219.jpg?fit=around%7C1200:1200&output-quality=90&crop=1200:1200;center,top)
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