Visual identity is vital to branding, but there is more to brands than what you see
By A Mystery Man Writer
Description
Marketers put a lot of focus on making the visual identity of a brand distinctive and memorable. For this reason, it is not uncommon for the visual representations of a brand to be the first thing that we associate with them. But branding encompasses more than the visual elements of the brand, and t
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The focus of branding has shifted over time
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