Sotheby's Auction House is Entering the Primary Art Market to Work Directly with Artists and Galleries
By A Mystery Man Writer
Description
The auction house is crossing over into the primary art market, a domain typically controlled by art dealers and galleries, with a new sale channel called Artist's Choice.
Sotheby's is crossing over into the primary art market, a domain typically controlled by art dealers and galleries, with a new sale format called Artist's Choice.
Sotheby's is crossing over into the primary art market, a domain typically controlled by art dealers and galleries, with a new sale format called Artist's Choice.
![Sotheby's Auction House is Entering the Primary Art Market to Work Directly with Artists and Galleries](https://news.artnet.com/app/news-upload/2022/09/Kevin-Beasley-1.jpg)
Sotheby's Launches Artist's Choice, a New Venture That Enables
![Sotheby's Auction House is Entering the Primary Art Market to Work Directly with Artists and Galleries](https://observer.com/wp-content/uploads/sites/2/2023/10/SothebysPortraitThankYouX_0486_EDIT.jpg?quality=80&w=640)
Traditional and Digital Art Will Merge at Sotheby's Newest
![Sotheby's Auction House is Entering the Primary Art Market to Work Directly with Artists and Galleries](https://static.cambridge.org/binary/version/id/urn:cambridge.org:id:binary-alt:20210713060652-26220-mediumThumb-48342fig6_3.jpg?pub-status=live)
Power (Chapter 6) - Economics of Visual Art
![Sotheby's Auction House is Entering the Primary Art Market to Work Directly with Artists and Galleries](https://d16kd6gzalkogb.cloudfront.net/magazine_images/Kennedy_Yanko_-_Set_aflame_and_warm_paint_skin_and_metal_2022_Kevin_Beasley_-_The_Red_Banana_Tree_Forstall_2022.jpg)
Sotheby's to Launch Artist's Choice, a Primary Market Channel
![Sotheby's Auction House is Entering the Primary Art Market to Work Directly with Artists and Galleries](https://observer.com/wp-content/uploads/sites/2/2022/09/main-image.jpeg?quality=80&w=300&h=225&crop=1)
New York City
![Sotheby's Auction House is Entering the Primary Art Market to Work Directly with Artists and Galleries](https://static.wixstatic.com/media/97c442174a71407e93c05a7fb7a76967.jpg/v1/fill/w_2500,h_1680,al_c/97c442174a71407e93c05a7fb7a76967.jpg)
Art Market, Stride Arts, Art Gallery NYC, Venue Rental
![Sotheby's Auction House is Entering the Primary Art Market to Work Directly with Artists and Galleries](https://observer.com/wp-content/uploads/sites/2/2022/09/GettyImages-1236593007.jpg?quality=80&w=635&h=424)
Sotheby's Auction House is Entering the Primary Art Market to Work Directly with Artists and Galleries
![Sotheby's Auction House is Entering the Primary Art Market to Work Directly with Artists and Galleries](https://sothebys-com.brightspotcdn.com/56/01/55d7906c4c6d8f264c292c6ff1d5/sothebys2020-0620-150526-0253-alivecoverage-jcm.jpg)
Tipping Point: Pandemic Propels Art Market into a New Era
![Sotheby's Auction House is Entering the Primary Art Market to Work Directly with Artists and Galleries](https://cdn.sanity.io/images/cxgd3urn/production/86125116c18e4af72d572beb4ec9b94533e92929-867x578.jpg?w=1200&h=800&fit=crop&auto=format)
What is Sotheby's doing to win private sales?
![Sotheby's Auction House is Entering the Primary Art Market to Work Directly with Artists and Galleries](http://media.vanityfair.com/photos/65578febdb80e817a7bc84b5/master/pass/true-colors-111723-final.jpg)
Inside a Topsy-Turvy Auction Week in New York
from
per adult (price varies by group size)