First look: Michael Murray discusses the tech-heavy revamped Sports Direct flagship on Oxford Street
By A Mystery Man Writer
Description
Stepping out of Oxford Circus station at lunch time on a week day and scars from the pandemic are there. You can’t miss the closed down giant Topshop branch and now you can take a photo without being barged into- something that was pretty tough pre-March 2020 before West End footfall was hammered by Covid-19 disruption. But a new shop, one where a hologram of a football greets you at the entrance, is about to kick some life back into one of the capital’s most famous shopping streets.
Stepping out of Oxford Circus station at lunch time on a week day and scars from the pandemic are there. You can’t miss the closed down giant Topshop branch and now you can take a photo without being barged into- something that was pretty tough pre-March 2020 before West End footfall was hammered by Covid-19 disruption. But a new shop, one where a hologram of a football greets you at the entrance, is about to kick some life back into one of the capital’s most famous shopping streets.
Stepping out of Oxford Circus station at lunch time on a week day and scars from the pandemic are there. You can’t miss the closed down giant Topshop branch and now you can take a photo without being barged into- something that was pretty tough pre-March 2020 before West End footfall was hammered by Covid-19 disruption. But a new shop, one where a hologram of a football greets you at the entrance, is about to kick some life back into one of the capital’s most famous shopping streets.
Michael Murray on LinkedIn: Our second Sports Direct flagship store opens today in Birmingham, another…
![First look: Michael Murray discusses the tech-heavy revamped Sports Direct flagship on Oxford Street](https://static.standard.co.uk/2021/06/17/16/sd1.jpg?width=1200&auto=webp&quality=75)
First look: Michael Murray discusses the tech-heavy revamped Sports Direct flagship on Oxford Street
Look inside: Fashion firm Burberry invests in new London store
![First look: Michael Murray discusses the tech-heavy revamped Sports Direct flagship on Oxford Street](https://static.standard.co.uk/2021/07/26/11/superdry260721.jpg?width=1200)
Superdry chooses Oxford Street for new global flagship
![First look: Michael Murray discusses the tech-heavy revamped Sports Direct flagship on Oxford Street](https://www.retailgazette.co.uk/wp-content/uploads/2022/12/Experience-Interiors-003-e1666805639462.jpg)
In pictures: The 11 best store openings of 2022 - Retail Gazette
![First look: Michael Murray discusses the tech-heavy revamped Sports Direct flagship on Oxford Street](https://cdn.asp.events/CLIENT_The_Reta_70AFE6C2_5056_B739_5425A8B5E8D6100B/sites/the-retail-summit-2024/media/libraries/speakers/Michael-Murray-1.jpg/fit-in/500x500/filters:no_upscale())
Michael Murray - The Retail Summit 2024
![First look: Michael Murray discusses the tech-heavy revamped Sports Direct flagship on Oxford Street](https://i2-prod.birminghammail.co.uk/incoming/article23897463.ece/ALTERNATES/s1200d/0_GPY_BEM_070522sportsdirect_018JPG.jpg)
I went to Sports Direct on New Street and it blew my brains - Graham Young - Birmingham Live
bertrand mbiawa on LinkedIn: Sportdirect the best or nothing 👏👏👍👍
![First look: Michael Murray discusses the tech-heavy revamped Sports Direct flagship on Oxford Street](https://assets.isu.pub/document-structure/230609173524-46865c7ff6ff9578852bd8a7ce94b881/v1/df7a4b0274ca785b2bedb00b6de456c5.jpeg)
Retail Focus 125 by Retail Focus - Issuu
![First look: Michael Murray discusses the tech-heavy revamped Sports Direct flagship on Oxford Street](https://officesnapshots.com/wp-content/uploads/2019/11/sports-direct-international-offices-london-9-1200x784.jpg)
sports direct fly london
![First look: Michael Murray discusses the tech-heavy revamped Sports Direct flagship on Oxford Street](https://www.ft.com/__origami/service/image/v2/images/raw/https%3A%2F%2Fwww.ft.com%2F__origami%2Fservice%2Fimage%2Fv2%2Fimages%2Fraw%2Fhttps%253A%252F%252Fd1e00ek4ebabms.cloudfront.net%252Fproduction%252Ffa4ffcbe-d34e-4efb-8924-164851c83a3a.jpg%3Fsource%3Dnext-article%26fit%3Dscale-down%26quality%3Dhighest%26width%3D700%26dpr%3D1?source=next-opengraph&fit=scale-down&width=900&overlay=https://www.ft.com/__assets/creatives/x/ft-overlay.png&overlay_height=0.15&overlay_y=30&overlay_gravity=south_east)
Frasers' Michael Murray: 'When I became CEO there was only one way, the new way
David Daly on LinkedIn: I'm proud to be a contributor to this excellent Football Industries MBA…
![First look: Michael Murray discusses the tech-heavy revamped Sports Direct flagship on Oxford Street](https://i.dailymail.co.uk/1s/2023/08/25/14/74724981-12444291-image-a-60_1692971989485.jpg)
Can Oxford Street be saved? Britain's most iconic shopping district 'needs to be supported' if it is to return to its heyday era, says Ikea boss
from
per adult (price varies by group size)