How marketing 'comfort for the common man' made Rupa standout in
By A Mystery Man Writer
Description
The family-owned enterprise did not have a roaring start. But with solid marketing practices in place, Rupa climbed the ladder of success and went on to dominate the market.
![How marketing 'comfort for the common man' made Rupa standout in](https://static.theprint.in/wp-content/uploads/2023/05/Untitled-design-32-4.png)
Indian market: Latest News, Photos, Videos, Information on Indian
![How marketing 'comfort for the common man' made Rupa standout in](https://static.theprint.in/wp-content/uploads/2023/01/Untitled-design.png)
Brandma Archives – ThePrint
![How marketing 'comfort for the common man' made Rupa standout in](https://static.theprint.in/wp-content/uploads/2023/02/Brandma-imperial-blue.jpg)
Imperial Blue—walking a tightrope between offensive vs tongue-in
![How marketing 'comfort for the common man' made Rupa standout in](https://static.theprint.in/wp-content/uploads/2022/12/rupa-frontline.jpg)
How marketing 'comfort for the common man' made Rupa standout in
![How marketing 'comfort for the common man' made Rupa standout in](https://static.theprint.in/wp-content/uploads/2022/12/Cadbury-5-Star-Brandma.jpg)
Pitaji ki patloon' to 'uncle ji ki kursi' — Cadbury 5 Star hit the
![How marketing 'comfort for the common man' made Rupa standout in](https://upload.wikimedia.org/wikipedia/commons/1/1a/Rupa_logo.png)
Rupa Company - Wikipedia
![How marketing 'comfort for the common man' made Rupa standout in](https://static.theprint.in/wp-content/uploads/2023/11/IBM_609-e1700211347308.jpg)
advertisement: Latest News, Photos, Videos, Information on
from
per adult (price varies by group size)