Why Adidas sports bra ban highlights the sexualisation of breasts
By A Mystery Man Writer
Description
The campaign was celebrated for its diversity - but its subsequent banning now serves as a reminder of the constant censorship and sexualisation of women's bodies.
![Why Adidas sports bra ban highlights the sexualisation of breasts](https://images.ladbible.com/resize?type=jpeg&quality=70&width=648&fit=contain&gravity=null&url=https://images.ladbiblegroup.com/v3/assets/blt8bbf16c2d7a209e5/blt4b073419df09d070/627a383beb19f40f0bde82ec/Screenshot_2022-05-10_at_11.01.53.png)
Adidas Defends Sports Bra Advert Banned For Being 'Too Explicit
![Why Adidas sports bra ban highlights the sexualisation of breasts](https://cdn.wionews.com/sites/default/files/styles/story_page/public/2022/05/11/261538-untitled-design-2022-05-11t233056617.jpg)
New Adidas advertisement banned for showing bare breasts, the
![Why Adidas sports bra ban highlights the sexualisation of breasts](https://images-stylist.s3-eu-west-1.amazonaws.com/app/uploads/2022/02/10110554/sports-bra-representation.jpg)
Why Adidas sports bras bare breasts campaign has gone viral
![Why Adidas sports bra ban highlights the sexualisation of breasts](https://www.narcity.com/media-library/adidas-new-sports-bra-ad-is-a-photo-wall-of-bare-breasts-it-s-got-the-internet-worked-up.png?id=29307883&width=1000&height=750&coordinates=0%2C0%2C304%2C0)
Adidas' New Sports Bra Ad Is A Photo Wall Of Bare Breasts & It's
![Why Adidas sports bra ban highlights the sexualisation of breasts](https://i.guim.co.uk/img/media/030d9b37d27c1249970aafcf527b34317e9c59f8/0_0_5148_3090/master/5148.jpg?width=1200&height=1200&quality=85&auto=format&fit=crop&s=04969f78a42280f695a631772446f143)
Adidas sports bra ads banned for being likely to cause widespread
![Why Adidas sports bra ban highlights the sexualisation of breasts](https://cdn.i.haymarketmedia.asia/?n=campaign-asia%2Fcontent%2FAdidas.jpeg&h=630&w=1200&q=75&v=20170226&c=1)
ASA bans Adidas ads for offensive nudity, Advertising
![Why Adidas sports bra ban highlights the sexualisation of breasts](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fwp-content%2Fblogs.dir%2F6%2Ffiles%2F2022%2F02%2Fadidas-twitter-instagram-bare-breasted-sports-bra-campaign-controversial-0.jpg?w=960&cbr=1&q=90&fit=max)
Adidas Bare Breasted Campaign Sparks Controversy
![Why Adidas sports bra ban highlights the sexualisation of breasts](https://ocdn.eu/images/pulscms/ZmQ7MDA_/4991ae8c-5b90-4aba-b21e-40b72454f348.jpeg)
Adidas' bare breast campaign to promote its sports bras sparks
![Why Adidas sports bra ban highlights the sexualisation of breasts](https://w5p2r8x5.stackpathcdn.com/photos/news/202403/146819154_961505.jpg)
Explicit Nudity: The Adidas Advert That Shows Women's Bare Breasts
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