Mountain Dew Baja Blast splashes into new year with year-round availability, but will it undercut LTO appeal?
By A Mystery Man Writer
Description
PepsiCo is celebrating 20 years of its fan-favorite Mountain Dew Baja Blast flavor by making it available in retail locations year-round in 2024, a first for the beverage that originated as a foodservice exclusive.
![Mountain Dew Baja Blast splashes into new year with year-round availability, but will it undercut LTO appeal?](https://www.foodnavigator-usa.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/food-beverage-nutrition/nutraingredients-usa.com/news/markets/new-report-finds-cbd-prices-dropped-17-in-2020/11831166-3-eng-GB/New-report-finds-CBD-prices-dropped-17-in-2020.jpg)
Leafreport - Food
![Mountain Dew Baja Blast splashes into new year with year-round availability, but will it undercut LTO appeal?](https://www.foodnavigator-usa.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/food-beverage-nutrition/bakeryandsnacks.com/news/ingredients/not-just-an-orange-but-a-clementine-orange-next-gen-flavour-tech-zeros-in-on-specificity-and-intensity/16489751-1-eng-GB/Not-just-an-orange-but-a-Clementine-orange-Next-gen-flavour-tech-zeros-in-on-specificity-and-intensity.jpg)
Flavour - Food
![Mountain Dew Baja Blast splashes into new year with year-round availability, but will it undercut LTO appeal?](https://www.foodnavigator-usa.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/food-beverage-nutrition/foodnavigator-usa.com/news/regulation/fda-draft-guidance-for-healthy-ingredients-on-food-labels-triggers-concerns-over-limitations-on-innovation-consumer-autonomy/16293193-1-eng-GB/FDA-draft-guidance-for-healthy-ingredients-on-food-labels-triggers-concerns-over-limitations-on-innovation-consumer-autonomy.jpg)
Food labeling - Food
![Mountain Dew Baja Blast splashes into new year with year-round availability, but will it undercut LTO appeal?](https://www.foodnavigator-usa.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/food-beverage-nutrition/foodnavigator-usa.com/news/manufacturers/burlap-barrel-s-direct-sourcing-model-single-origin-spices-offer-unexpected-and-regional-twists-on-familiar-flavors-that-appeal-to-new-established-home-cooks/16872642-1-eng-GB/Burlap-Barrel-s-direct-sourcing-model-single-origin-spices-offer-unexpected-and-regional-twists-on-familiar-flavors-that-appeal-to-new-establi.jpg)
Flavors and colors
![Mountain Dew Baja Blast splashes into new year with year-round availability, but will it undercut LTO appeal?](https://www.foodnavigator-usa.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/food-beverage-nutrition/foodnavigator-usa.com/article/2020/12/12/usda-partially-grants-cspi-request-for-changes-to-nitrates-nitrites-labeling-on-meat-products/12026389-1-eng-GB/USDA-partially-grants-CSPI-request-for-changes-to-nitrates-nitrites-labeling-on-meat-products.png)
Nitrites - Food
![Mountain Dew Baja Blast splashes into new year with year-round availability, but will it undercut LTO appeal?](https://www.foodnavigator-usa.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/1/9/8/8/2468891-1-eng-GB/Diamond-Foods-faces-Nasdaq-delisting-as-it-misses-filing-deadline.jpg)
Finance - Food
![Mountain Dew Baja Blast splashes into new year with year-round availability, but will it undercut LTO appeal?](https://www.foodnavigator-usa.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/food-beverage-nutrition/foodnavigator.com/news/business/taste-wellbeing-givaudan-signals-nutritional-focus-with-flavour-name-change/11715374-1-eng-GB/Taste-Wellbeing-Givaudan-signals-nutritional-focus-with-Flavour-name-change.jpg)
Flavour - Food
![Mountain Dew Baja Blast splashes into new year with year-round availability, but will it undercut LTO appeal?](https://www.foodnavigator-usa.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/food-beverage-nutrition/nutraingredients-usa.com/article/2020/08/24/industry-watchdog-gives-64-of-cbd-beverages-an-f-on-label-claim/11702655-1-eng-GB/Industry-watchdog-gives-64-of-CBD-beverages-an-F-on-label-claim.jpg)
Leafreport - Food
![Mountain Dew Baja Blast splashes into new year with year-round availability, but will it undercut LTO appeal?](https://www.foodnavigator-usa.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/5/3/9/0/910935-1-eng-GB/Mountain-Dew-fans-will-flock-to-new-US-malt-based-craft-soda-PepsiCo-predicts.jpg)
Mountain dew - Food
![Mountain Dew Baja Blast splashes into new year with year-round availability, but will it undercut LTO appeal?](https://www.foodnavigator-usa.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/food-beverage-nutrition/foodnavigator-usa.com/news/markets/startups-too-small-for-traditional-banks-vcs-could-access-financing-from-restructured-ecapital-corp/12361107-1-eng-GB/Startups-too-small-for-traditional-banks-VCs-could-access-financing-from-restructured-eCapital-Corp.jpg)
Finance - Food
![Mountain Dew Baja Blast splashes into new year with year-round availability, but will it undercut LTO appeal?](https://www.foodnavigator-usa.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/food-beverage-nutrition/foodmanufacture.co.uk/expertise/operations/world-water-day-coca-cola-europacific-partners-talks-water/17280305-1-eng-GB/World-Water-Day-Coca-Cola-Europacific-Partners-talks-water.jpg)
Flavors and colors
![Mountain Dew Baja Blast splashes into new year with year-round availability, but will it undercut LTO appeal?](https://www.foodnavigator-usa.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/food-beverage-nutrition/bakeryandsnacks.com/article/2023/08/01/naturebox-is-betting-on-big-flavours-to-boost-the-snacks-scene/16624299-1-eng-GB/NatureBox-is-betting-on-big-flavours-to-boost-the-snacks-scene.jpg)
Flavour - Food
![Mountain Dew Baja Blast splashes into new year with year-round availability, but will it undercut LTO appeal?](https://www.foodnavigator-usa.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/food-beverage-nutrition/foodnavigator-usa.com/article/2022/12/18/new-products-gallery-cowabunga!-nestle-tests-animal-free-milk-kellogg-s-debuts-cooling-cereal-danone-unveils-zero-added-sugar-smoothies/16028654-2-eng-GB/NEW-PRODUCTS-GALLERY-Cowabunga!-Nestle-tests-animal-free-milk-Kellogg-s-debuts-cooling-cereal-Danone-unveils-zero-added-sugar-smoothies.jpg)
New products - Food
![Mountain Dew Baja Blast splashes into new year with year-round availability, but will it undercut LTO appeal?](https://www.foodnavigator-usa.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/food-beverage-nutrition/foodnavigator-usa.com/news/markets/regask-streamlines-regulatory-compliance-for-cpg-companies-via-ai/17045423-1-eng-GB/RegAsk-streamlines-regulatory-compliance-for-CPG-companies-via-AI.jpg)
Food retail and e-commerce
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