How shapewear sparked a billion-dollar underwear war
By A Mystery Man Writer
Description
It’s the unlikeliest trend of 2023 – the curve-hugging lingerie has gone from discreet big knickers to must-have status symbols
![How shapewear sparked a billion-dollar underwear war](https://img.businessoffashion.com/resizer/4POSLANXciiIUp_IZjq-sXlxBG4=/400x225/filters:format(jpg):quality(70)/cloudfront-eu-central-1.images.arcpublishing.com/businessoffashion/7IIQYVEIJJCF5JQMVG2DJVPR4M.jpg)
Fashion's Multi-Billion Dollar Shapewear War
![How shapewear sparked a billion-dollar underwear war](https://static01.nyt.com/images/2022/03/31/fashion/30LIZZO-SHAPEWEAR2/merlin_204651828_aa85e3be-f4b7-426d-9221-4764da2fe495-articleLarge.jpg?quality=75&auto=webp&disable=upscale)
Lizzo Makes Shapewear - The New York Times
![How shapewear sparked a billion-dollar underwear war](https://m.media-amazon.com/images/I/71ZZ7C6I45L._AC_UY350_.jpg)
DERCA Tummy Control Shapewear Underwear for Women High Waisted
![How shapewear sparked a billion-dollar underwear war](https://media.cnn.com/api/v1/images/stellar/prod/211021003918-spanx-file.jpg?q=x_3,y_85,h_1684,w_2993,c_crop/h_833,w_1480)
Spanx, the shapewear brand, valued at $1.2 billion in Blackstone
![How shapewear sparked a billion-dollar underwear war](https://www.telegraph.co.uk/content/dam/fashion/2023/08/22/TELEMMGLPICT000346475834_16927104929890_trans_NvBQzQNjv4Bqx1rGucoo2J_ExhuM2sOt-4XYXonGmLHMiv_Nv9kpPHk.jpeg?imwidth=480)
How shapewear sparked a billion-dollar underwear war
![How shapewear sparked a billion-dollar underwear war](https://www.telegraph.co.uk/content/dam/fashion/2022/11/30/TELEMMGLPICT000318056700_trans_NvBQzQNjv4Bq1i0cCwA30a3wBO3cta4AqERg7pkt7JKSz-n0dR_Hiy8.jpeg?imwidth=350)
Underwear - The Telegraph
![How shapewear sparked a billion-dollar underwear war](https://indian-retailer.s3.ap-south-1.amazonaws.com/s3fs-public/2023-12/Triumph.jpg)
Triumph's Retail Revolution: From Tier II to Metros, Redefining
The billion-dollar bum: how Sara Blakely sold shapewear to the
![How shapewear sparked a billion-dollar underwear war](https://i.dailymail.co.uk/1s/2022/04/18/17/56752149-0-image-a-81_1650299170167.jpg)
Lizzo answers if she is worried about shapewear line Yitty
from
per adult (price varies by group size)