The company's see-through pants sunk its stock in March 2013
By A Mystery Man Writer
Description
When the company announced its Luon pants recall, it took 6 percent off the stock.
![The company's see-through pants sunk its stock in March 2013](https://www.businessinsider.in/thumb/msid-21241490,width-640,resizemode-4,imgsize-124091/Lululemons-See-Through-Pants-Recall-Is-Just-The-Latest-Weird-Chapter-In-Its-Bizarre-History/And-if-your-life-isnt-great-then-thats-your-fault-too-.jpg)
And if your life isn't great, then that's your fault too.
![The company's see-through pants sunk its stock in March 2013](https://www.businessinsider.in/thumb/msid-21241499,width-640,resizemode-4,imgsize-42595/Lululemons-See-Through-Pants-Recall-Is-Just-The-Latest-Weird-Chapter-In-Its-Bizarre-History/The-pants-are-so-valuable-to-Lululemon-that-the-company-once-sued-Calvin-Klein-for-making-a-pair-a-bit-like-them-.jpg)
The pants are so valuable to Lululemon that the company once sued Calvin Klein for making a pair a bit like them.
The History of Lululemon
![The company's see-through pants sunk its stock in March 2013](https://www.businessinsider.in/thumb/msid-21241487,width-640,resizemode-4,imgsize-26446/Lululemons-See-Through-Pants-Recall-Is-Just-The-Latest-Weird-Chapter-In-Its-Bizarre-History/In-2007-Lululemon-falsely-claimed-its-clothes-were-made-with-seaweed-.jpg)
In 2007, Lululemon falsely claimed its clothes were made with seaweed.
![The company's see-through pants sunk its stock in March 2013](https://www.businessinsider.in/thumb/msid-21241496,width-640,resizemode-4,imgsize-37838/Lululemons-See-Through-Pants-Recall-Is-Just-The-Latest-Weird-Chapter-In-Its-Bizarre-History/The-strategic-difficulty-is-that-Lululemon-is-dependent-on-a-single-supplier-for-its-stretchy-Luon-material-.jpg)
The strategic difficulty is that Lululemon is dependent on a single supplier for its stretchy Luon material.
![The company's see-through pants sunk its stock in March 2013](https://www.businessinsider.in/thumb/msid-21241488,width-640,resizemode-4,imgsize-163771/Lululemons-See-Through-Pants-Recall-Is-Just-The-Latest-Weird-Chapter-In-Its-Bizarre-History/Wilson-believes-that-if-you-get-sick-its-your-fault-.jpg)
Wilson believes that if you get sick, it's your fault.
![The company's see-through pants sunk its stock in March 2013](https://www.businessinsider.in/thumb/msid-21241479,width-640,resizemode-4,imgsize-111968/Lululemons-See-Through-Pants-Recall-Is-Just-The-Latest-Weird-Chapter-In-Its-Bizarre-History/Wilson-created-the-name-Lululemon-because-he-thinks-Japanese-people-cant-say-the-letter-L-.jpg)
Wilson created the name 'Lululemon' because he thinks Japanese people can't say the letter 'L.
![The company's see-through pants sunk its stock in March 2013](https://www.businessinsider.in/photo/21241492//the-companys-see-through-pants-sunk-its-stock-in-march-2013-.jpg)
The company's see-through pants sunk its stock in March 2013.
![The company's see-through pants sunk its stock in March 2013](https://www.businessinsider.in/thumb/msid-21241476,width-500,resizemode-4,imgsize=287135/The-founder-is-an-Ayn-Rand-fan-and-the-company-takes-its-values-from-Atlas-Shrugged-.jpg)
Lululemon's See-Through Pants Recall Is Just The Latest Weird Chapter In Its Bizarre History
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