Does Unilever's Slim-Fast fail signal the end of weight management as we know it?
By A Mystery Man Writer
Description
Fourteen years after Unilever spent $2.3bn (€1.7bn) to buy Slim-Fast, it has sold up for an undisclosed sum to a private equity player. Analyst and author Julian Mellentin tracks the decline of a mega-brand and considers what he sees as a category in crisis.
Welcome to the era of Nutrition. Are you ready for it?
Weight management a mixed bag; SlimFast slumps; Trop50 soars
Unilever - Food
Unilever - Food
Unilever - Food
Nutrition - Food
Nutrition - Food
Does Unilever's Slim-Fast fail signal the end of weight management
Weight management - Food
Weight management - Food
Weight management a mixed bag; SlimFast slumps; Trop50 soars
Americans spurning traditional weight loss regimes, Packaged Facts
Weight management - Food
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