Athleta's 2024 strategy includes fitness events & product drops
By A Mystery Man Writer
Description
Athleta's CEO speaks to Modern Retail about the brand's plan to enter the new year with more innovative products and in-person events.
![Athleta's 2024 strategy includes fitness events & product drops](https://media.fashionnetwork.com/cdn-cgi/image/fit=contain,width=1000,height=1000/m/edfb/e055/9898/95ad/acaf/c435/d15e/7398/6b45/f3e3/f3e3.jpg)
Athleta unveils 'Move with Athleta' experiential fitness series
Chris Blakeslee on LinkedIn: #powerofshe
![Athleta's 2024 strategy includes fitness events & product drops](https://www.chicagotribune.com/wp-content/uploads/migration/2021/06/04/265USO6V3VGMZM3SETAPEPV45I.jpg?w=1024)
What will you wear in life after Zoom? Clothing brands like Athleta, Target, Wilson make a big bet that all-day workout wear is here to stay. – Chicago Tribune
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Running Insight 3.5.2024 by Running Insight - Issuu
![Athleta's 2024 strategy includes fitness events & product drops](https://sgbonline.com/wp-content/uploads/2024/01/layoutng.jpg)
Former Athleta CEO to Lead Beyond Yoga as Co-Founder Exits CEO Role
![Athleta's 2024 strategy includes fitness events & product drops](https://mma.prnewswire.com/media/2339317/Athleta_Reimagines_Performance.jpg?w=200)
Athleta Reimagines Performance Product with the Debut of Revolutionary Train Collection
![Athleta's 2024 strategy includes fitness events & product drops](https://s3-prod.adage.com/s3fs-public/20210616_athleta_simone_biles_3x2.jpg)
Athleta features Simone Biles and Allyson Felix in new ads
![Athleta's 2024 strategy includes fitness events & product drops](https://static01.nyt.com/images/2021/04/24/sports/23biles-nike-athleta-print/23biles-nike-athleta-mediumSquareAt3X.jpg)
Simone Biles Leaves Nike for a Sponsor That Focuses on Women - The New York Times
![Athleta's 2024 strategy includes fitness events & product drops](https://static01.nyt.com/images/2021/04/24/sports/23biles-nike-athleta-print/23biles-nike-athleta-videoSixteenByNine3000.jpg?year=2021&h=1687&w=3000&s=75bf10f43585866a6d068ff889c7a92e7ee33b3b4151adb00c960f477ec58984&k=ZQJBKqZ0VN&tw=1)
Simone Biles Leaves Nike for a Sponsor That Focuses on Women - The New York Times
Loyalty360 - Loyalty360 Reads: Mercedes-Benz Installs EV Charging Stations at Buc-ee's, Athleta Launches Live Event Series, Pieology Adds New Loyalty Tier
Chris Blakeslee on LinkedIn: #powerofshe #findyourmovement
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