How Tesco reinforced its value message with Supermarket Sweep remake
By A Mystery Man Writer
Description
Bringing back a daytime TV favourite proved to be a winning strategy for Tesco.
![How Tesco reinforced its value message with Supermarket Sweep remake](https://marketingweek.imgix.net/content/uploads/2023/11/17125051/Still-7.jpg)
Tesco hails 'powerful combination' of value and quality for 'strong' performance
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Tesco sales slump part of consumer revolution changing the way we shop, Tesco
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How Tesco used social media to drive emotional resonance
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Tesco's supermarket sweep to guard against inflation – Supermarket Income Reit
Tesco on LinkedIn: Discover great value food whilst reducing food waste. We've made it easier…
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Untitled - Page 146
![How Tesco reinforced its value message with Supermarket Sweep remake](https://marketingweek.imgix.net/content/uploads/2018/10/03141329/Tesco-brand-progress.jpg?auto=compress,format&q=60&w=750&h=417)
Tesco brings value focus 'to life' as it takes on Aldi and Lidl
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Beware - Tesco Clearance Supermarket Websites Scam
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PDF) Strategic Research Report: Wal-Mart Stores, Inc
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How Tesco is taking on the discounters with value own-label rebrand
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PDF) Tradition and translation: national culture in its global context
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per adult (price varies by group size)