Why Mother put a giant inflatable boob on the roof of a building
By A Mystery Man Writer
Description
Mother's joint ECD explains why the creative agency wanted its giant breast to be unmissable on Mother's Day.
![Why Mother put a giant inflatable boob on the roof of a building](https://images.sbs.com.au/dims4/default/82b26f3/2147483647/strip/true/crop/3503x1970+1309+1817/resize/1280x720!/quality/90/?url=http%3A%2F%2Fsbs-au-brightspot.s3.amazonaws.com%2F93%2Ffe%2F942cb37e4099972748c57de65587%2Fboob-3.jpeg)
Why was an inflatable breast floating down the Yarra?
![Why Mother put a giant inflatable boob on the roof of a building](https://i5.walmartimages.com/asr/2e66b288-f3ef-4154-afb0-497283fc9723.868175c54a63ddc06d431eb2c7713234.jpeg?odnHeight=612&odnWidth=612&odnBg=FFFFFF)
Boobs Cushion, Soft Memory Foam Sleep Pillow 3D Artificial Breast Pillow
![Why Mother put a giant inflatable boob on the roof of a building](https://hellogiggles.com/wp-content/uploads/sites/7/2017/03/30/buildings.jpg?quality=82&strip=all)
This ad agency put a giant inflatable boob on the roof of a building to fight breastfeeding stigma - HelloGigglesHelloGiggles
![Why Mother put a giant inflatable boob on the roof of a building](https://cached.imagescaler.hbpl.co.uk/resize/scaleHeight/815/cached.offlinehbpl.hbpl.co.uk/news/SUC/campaign-us-generic.jpg)
Keith Weed: Our female consumers are increasingly women first, mums second
![Why Mother put a giant inflatable boob on the roof of a building](https://static.insider.com/image/5c9e723b92c88658701bb385-1200/latest%20from%20insider%20banner.png)
PHOTOS: Giant Inflatable Boobs Appear Across London on Mother's Day
![Why Mother put a giant inflatable boob on the roof of a building](https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/181/cached.offlinehbpl.hbpl.co.uk/news/OMC/Lurpak-20171128075237172.jpg)
Brands take note: mums notice details like the size of crumpet holes
Breastfeeding Guru Sue
![Why Mother put a giant inflatable boob on the roof of a building](https://bgr.com/wp-content/uploads/2017/04/boob.jpg?quality=82&strip=all&resize=1400,1050)
There's a giant boob in London
![Why Mother put a giant inflatable boob on the roof of a building](https://www.irishnews.com/resizer/v2/ASS2GRZTJVPSTDKP3ZOVADIQFQ.jpg?smart=true&auth=2904a694adfff5279137ac3c579e16461b3379a78d505ed035306c537f700e77&width=800&height=450)
There was a giant inflatable boob on a Shoreditch roof this Mother's Day to make a point about breastfeeding – The Irish News
![Why Mother put a giant inflatable boob on the roof of a building](https://img.buzzfeed.com/buzzfeed-static/static/2018-06/27/2/campaign_images/buzzfeed-prod-web-01/a-crowdfunder-to-fly-a-trump-baby-blimp-over-lond-2-29366-1530079833-0_dblbig.jpg)
Here's Why a Huge Inflatable Breast Is on a London Building
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