Why Bella Hadid's Victoria's Secret post caused online outrage: despite the lingerie company's inclusive rebrand, fans complain it's still 'perpetuating body dysmorphia' with its new campaign
By A Mystery Man Writer
Description
Victoria’s Secret has received a lot of appreciation from fans in recent years for being more inclusive – so why did a post by Bella Hadid this week about its latest campaign cause so much anger?
First published in 1903, South China Morning Post is Hong Kong’s premier English language newspaper and has the city’s most affluent and influential readership. With a reputation for authoritative, influential and independent reporting on Hong Kong and China. The newspaper is supported with its online publication and its Sunday edition, Sunday Morning Post.
This week Bella Hadid revealed on Instagram that she is starring in a new Victoria’s Secret campaign, provoking a mixed response online.
First published in 1903, South China Morning Post is Hong Kong’s premier English language newspaper and has the city’s most affluent and influential readership. With a reputation for authoritative, influential and independent reporting on Hong Kong and China. The newspaper is supported with its online publication and its Sunday edition, Sunday Morning Post.
This week Bella Hadid revealed on Instagram that she is starring in a new Victoria’s Secret campaign, provoking a mixed response online.
![Why Bella Hadid's Victoria's Secret post caused online outrage: despite the lingerie company's inclusive rebrand, fans complain it's still 'perpetuating body dysmorphia' with its new campaign](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2023/07/07/74e2deae-b334-4cdf-b003-3e87aef16083_7390c88c.jpg)
Why Bella Hadid's Victoria's Secret post caused online outrage: despite the lingerie company's inclusive rebrand, fans complain it's still 'perpetuating body dysmorphia' with its new campaign
![Why Bella Hadid's Victoria's Secret post caused online outrage: despite the lingerie company's inclusive rebrand, fans complain it's still 'perpetuating body dysmorphia' with its new campaign](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2023/07/07/669205a5-a807-40da-8c7f-dbd275cf1909_8283a86d.jpg)
Why Bella Hadid's Victoria's Secret post caused online outrage: despite the lingerie company's inclusive rebrand, fans complain it's still 'perpetuating body dysmorphia' with its new campaign
![Why Bella Hadid's Victoria's Secret post caused online outrage: despite the lingerie company's inclusive rebrand, fans complain it's still 'perpetuating body dysmorphia' with its new campaign](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2023/06/28/09dc8a4b-d129-4609-a9b5-9fa150cd41f7_9c66439c.jpg)
Why Bella Hadid's Victoria's Secret post caused online outrage: despite the lingerie company's inclusive rebrand, fans complain it's still 'perpetuating body dysmorphia' with its new campaign
Did Bella Hadid really just diss Victoria's Secret? Supermodel says she 'never felt powerful' in brand's lingerie
![Why Bella Hadid's Victoria's Secret post caused online outrage: despite the lingerie company's inclusive rebrand, fans complain it's still 'perpetuating body dysmorphia' with its new campaign](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2023/07/07/55da9cd3-005a-44fc-969b-b707febd7b37_9cbc2990.jpg)
Why Bella Hadid's Victoria's Secret post caused online outrage: despite the lingerie company's inclusive rebrand, fans complain it's still 'perpetuating body dysmorphia' with its new campaign
![Why Bella Hadid's Victoria's Secret post caused online outrage: despite the lingerie company's inclusive rebrand, fans complain it's still 'perpetuating body dysmorphia' with its new campaign](https://ichef.bbci.co.uk/images/ic/480xn/p0ggqp2y.jpg.webp)
The return of a divisive lingerie brand
![Why Bella Hadid's Victoria's Secret post caused online outrage: despite the lingerie company's inclusive rebrand, fans complain it's still 'perpetuating body dysmorphia' with its new campaign](https://pagesix.com/wp-content/uploads/sites/3/2022/01/bella-hadid-victorias-secret-valentines-day-campaign-2022.jpg?quality=75&strip=all&w=442)
See Bella Hadid in first Victoria's Secret ads since rejoining brand
![Why Bella Hadid's Victoria's Secret post caused online outrage: despite the lingerie company's inclusive rebrand, fans complain it's still 'perpetuating body dysmorphia' with its new campaign](https://news.northeastern.edu/wp-content/uploads/2024/03/CarSubmerged1400.jpg?w=1024)
Victoria's Secret inclusive rebranding faces body-image backlash - Northeastern Global News
Bella Hadid Rejoins Victoria's Secret Bella Hadid Rejoins Victoria's Secret
![Why Bella Hadid's Victoria's Secret post caused online outrage: despite the lingerie company's inclusive rebrand, fans complain it's still 'perpetuating body dysmorphia' with its new campaign](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2023/07/04/a6bd25b3-24b5-4607-9e8a-d94bc7665db1_d7491f3d.jpg)
Why Bella Hadid's Victoria's Secret post caused online outrage: despite the lingerie company's inclusive rebrand, fans complain it's still 'perpetuating body dysmorphia' with its new campaign
![Why Bella Hadid's Victoria's Secret post caused online outrage: despite the lingerie company's inclusive rebrand, fans complain it's still 'perpetuating body dysmorphia' with its new campaign](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2023/07/04/68fbc42e-7e79-4dd6-a2e3-42948f2788d3_57e8f24c.jpg)
Why Bella Hadid's Victoria's Secret post caused online outrage: despite the lingerie company's inclusive rebrand, fans complain it's still 'perpetuating body dysmorphia' with its new campaign
![Why Bella Hadid's Victoria's Secret post caused online outrage: despite the lingerie company's inclusive rebrand, fans complain it's still 'perpetuating body dysmorphia' with its new campaign](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2023/06/28/36e3fd5e-9bc0-4b8d-a2de-81133c359c64_829cc33b.jpg)
Why Bella Hadid's Victoria's Secret post caused online outrage: despite the lingerie company's inclusive rebrand, fans complain it's still 'perpetuating body dysmorphia' with its new campaign
![Why Bella Hadid's Victoria's Secret post caused online outrage: despite the lingerie company's inclusive rebrand, fans complain it's still 'perpetuating body dysmorphia' with its new campaign](https://i.guim.co.uk/img/media/edd768ebf21aca6abca8cd9bcecaf183c1d12974/0_344_6000_3600/500.jpg?quality=85&auto=format&fit=max&s=bc2a6d336c283cd33e7c715921a4a372)
Sorry, Victoria's Secret, your 'woke' rebrand failed because it was performative pants, Barbara Ellen
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