The Downfall of J.C. Penney: How Bad Design Sabotaged a Rebranding Effort - Time for Designs
By A Mystery Man Writer
Description
Discover the critical role of design in rebranding through the lens of J.C. Penney
JCPenney Has Had a Dramatic Decline: History in Photos
![The Downfall of J.C. Penney: How Bad Design Sabotaged a Rebranding Effort - Time for Designs](https://klintmarketing.com/wp-content/uploads/2021/09/Rebranding-fails-feature-image-scaled.jpg)
35 Examples of Rebranding Fails And What We Can Learn From Them
![The Downfall of J.C. Penney: How Bad Design Sabotaged a Rebranding Effort - Time for Designs](https://qph.cf2.quoracdn.net/main-qimg-34cca6c1967400679d8b072c5fa67f1d.webp)
Can this radical logo change help J.C. Penney's? - Quora
![The Downfall of J.C. Penney: How Bad Design Sabotaged a Rebranding Effort - Time for Designs](https://static.seekingalpha.com/uploads/2013/3/21/6920841-13639166405702558-Quoth-the-Raven_origin.jpg)
The 8 Point Path To J.C. Penney's Obsolescence (OTCMKTS:CPPRQ-DEFUNCT-603660)
![The Downfall of J.C. Penney: How Bad Design Sabotaged a Rebranding Effort - Time for Designs](https://media.bizj.us/view/img/11516009/1101penneysbranddefiningstore1*1200xx2166-2159-1832-0.jpg)
J.C. Penney unveils rebranded Hurst store, based off of extensive consumer research - Dallas Business Journal
![The Downfall of J.C. Penney: How Bad Design Sabotaged a Rebranding Effort - Time for Designs](https://assets-global.website-files.com/5de2db6d3719a1e2f3e4454c/5de41f015f17625a023c0451_pepsi-rebrand.jpeg)
7 Worst Rebrands: Logos Gone Wrong
![The Downfall of J.C. Penney: How Bad Design Sabotaged a Rebranding Effort - Time for Designs](https://s.yimg.com/ny/api/res/1.2/ivRsNt0mr5MIQ8jBOGhByw--/YXBwaWQ9aGlnaGxhbmRlcjt3PTY0MDtoPTY4Mw--/http://globalfinance.zenfs.com/en_us/Finance/US_AFTP_SILICONALLEY_H_LIVE/jcp_2012_logo.gif)
JCPenney Redesigned Its Logo So Many Times Nearly Half Of America No Longer Recognizes It
![The Downfall of J.C. Penney: How Bad Design Sabotaged a Rebranding Effort - Time for Designs](https://static01.nyt.com/images/2012/01/26/business/PENNEY/PENNEY-jumbo.jpg?quality=75&auto=webp&disable=upscale)
J.C. Penney's Chief, Ron Johnson, Announces Plans to Revamp Stores - The New York Times
![The Downfall of J.C. Penney: How Bad Design Sabotaged a Rebranding Effort - Time for Designs](https://i.pinimg.com/originals/b1/d8/97/b1d8975f314481c04153a766dc7a086a.gif)
Evolution of JCPenney Logo: 1968 to 2012
![The Downfall of J.C. Penney: How Bad Design Sabotaged a Rebranding Effort - Time for Designs](https://i0.wp.com/fourweekmba.com/wp-content/uploads/2021/07/what-happened-to-jcpenney.png?fit=2560%2C1931&ssl=1)
What happened to JCPenney? - FourWeekMBA
![The Downfall of J.C. Penney: How Bad Design Sabotaged a Rebranding Effort - Time for Designs](https://media.cnn.com/api/v1/images/stellar/prod/180517180219-jcpenney-store-front.jpg?q=x_3,y_140,h_1511,w_2686,c_crop/w_250)
How it all went wrong at JCPenney
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