Kim Kardashian West has a new name for her shapewear label after the Kimono controversy
By A Mystery Man Writer
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Kim Kardashian West and the Kimono Controversy - The New York Times
![Kim Kardashian West has a new name for her shapewear label after the Kimono controversy](https://miro.medium.com/v2/resize:fit:1070/1*eHLwgvMBY3MfGtdlvHxXVA.png)
Kim Kardashian and Kimono Intimates Backlash, by Maria Sanchez
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Kim Kardashian Announces New Name for Her Clothing Line Following 'Kimono' Controversy
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Kim Kardashian's new 'Kimono' brand is getting a lot of backlash
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The Inside Story of Kim Kardashian West's Billion-Dollar Shapewear Bet - WSJ
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Kim Kardashian's new 'Kimono' brand is getting a lot of backlash
![Kim Kardashian West has a new name for her shapewear label after the Kimono controversy](https://hips.hearstapps.com/hmg-prod/images/kim-kardashian-is-seen-in-the-lower-east-side-on-june-25-news-photo-1158315378-1562589474.jpg?crop=0.689xw:0.459xh;0.162xw,0.0420xh&resize=640:*)
Kim Kardashian on Kimono Shapewear Brand Name Backlash
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Kim Kardashian Gets Candid About Changing the Name of Her Shapewear Brand from Kimono to SKIMS
![Kim Kardashian West has a new name for her shapewear label after the Kimono controversy](https://img.huffingtonpost.com/asset/5d64295a3c00005100456806.jpeg?cache=CIueCw7OlJ&ops=1778_1000)
Kim Kardashian Unveils Shapewear Line's New Name After Cultural Appropriation Backlash
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Kim Kardashian almost lost $10 million renaming her SKIMS shapewear line - PopBuzz
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