Led by former Ada employees, Lancey secures $2 million to let B2B software buyers “try before you buy”
By A Mystery Man Writer
Description
Adi Patel and his twin brother Abhi have closed $2 million CAD to “disrupt the status quo” in B2B software sales with Toronto-based startup Lancey.
![Led by former Ada employees, Lancey secures $2 million to let B2B software buyers “try before you buy”](https://assets-global.website-files.com/616ae12fc23726786670648e/645155bb8fae590c58cbbdbb_Betakit_FullColour_Logo_Web_505px.png)
Panache Ventures
Wallstreetjournaleurope 20160205 The Wall Street Journal Europe
Wallstreetjournaleurope 20160205 The Wall Street Journal Europe
Wallstreetjournaleurope 20160205 The Wall Street Journal Europe
Collin Wallace's Instagram, Twitter & Facebook on IDCrawl
![Led by former Ada employees, Lancey secures $2 million to let B2B software buyers “try before you buy”](https://cdn.betakit.com/wp-content/uploads/2022/12/socks.jpeg)
S, W: The SaaS Weekly – The end of an era at Slack
![Led by former Ada employees, Lancey secures $2 million to let B2B software buyers “try before you buy”](https://www.gsb.stanford.edu/sites/default/files/styles/270_x_270/public/faculty/photo/photo-faculty-collin-wallace.jpg.webp?itok=VST8Z2cG)
Collin Wallace's Instagram, Twitter & Facebook on IDCrawl
![Led by former Ada employees, Lancey secures $2 million to let B2B software buyers “try before you buy”](https://cdn.betakit.com/wp-content/uploads/2022/12/lancey_group_shot-1.jpg)
Led by former Ada employees, Lancey secures $2 million to let B2B software buyers “try before you buy”
![Led by former Ada employees, Lancey secures $2 million to let B2B software buyers “try before you buy”](https://pbs.twimg.com/amplify_video_thumb/1757429307801022464/img/ECC406X56EMCi25X.jpg)
Garage Capital (@GarageCapital) / X
![Led by former Ada employees, Lancey secures $2 million to let B2B software buyers “try before you buy”](https://cdn.betakit.com/wp-content/uploads/2022/05/Michael-Edgar.jpg)
S, W: The SaaS Weekly – The end of an era at Slack
![Led by former Ada employees, Lancey secures $2 million to let B2B software buyers “try before you buy”](https://cdn.betakit.com/wp-content/uploads/2024/03/notman_house_nuitblanche_feature-1-370x247.jpg)
Led by former Ada employees, Lancey secures $2 million to let B2B software buyers “try before you buy”
![Led by former Ada employees, Lancey secures $2 million to let B2B software buyers “try before you buy”](https://bookface-images.s3.amazonaws.com/avatars/39fe4dd168336efa366aa995815ff74af1c5e6bc.jpg)
Lancey: Behavioural product experimentation platform
Garage Capital (@GarageCapital) / X
from
per adult (price varies by group size)