Bing Lee: Meet the new face of $680 million Aussie electronics giant - and Jasmine Lee looks just like her great grandfather who started it all
By A Mystery Man Writer
Description
Fourth generation descendant of the Bing Lee retail fortune, Jasmine Lee is the new face of the $680 million family empire and is the image of its founder, her great grandfather.
![Bing Lee: Meet the new face of $680 million Aussie electronics giant - and Jasmine Lee looks just like her great grandfather who started it all](https://image.isu.pub/140805182854-1dbb71930ac91ac63c615e281fed3da9/jpg/page_1_thumb_large.jpg)
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Bing Lee: Meet the new face of $680 million Aussie electronics
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![Bing Lee: Meet the new face of $680 million Aussie electronics giant - and Jasmine Lee looks just like her great grandfather who started it all](https://i0.wp.com/www.applianceretailer.com.au/wp-content/uploads/2022/10/Bing-Lee-family-with-sign-cropped.jpg?resize=350%2C200&ssl=1)
Bing Lee marks 65 years in business at conference - Appliance Retailer
![Bing Lee: Meet the new face of $680 million Aussie electronics giant - and Jasmine Lee looks just like her great grandfather who started it all](https://i.dailymail.co.uk/1s/2023/09/10/09/75262389-0-image-a-1_1694335031729.jpg)
Peter Vincent: All their latest coverage - Page 3
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Bing Lee hosts its annual conference - Appliance Retailer
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Bing Lee hosts its annual conference - Appliance Retailer
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