Certified plant-based' logo may have broader appeal than vegan
By A Mystery Man Writer
Description
While the terms ‘vegan’ and ‘plant-based’ might appear to be interchangeable (they both exclude animal products), consumers do not view them in the same way, says the Plant Based Foods Association (PBFA), which has just launched a new ‘certified plant-based’ certification scheme and logo.
![Certified plant-based' logo may have broader appeal than vegan](https://i.pinimg.com/736x/93/76/9d/93769da89ab85b8862d45f811dd4cf01.jpg)
Certification Certificate, Certs, Online application
![Certified plant-based' logo may have broader appeal than vegan](https://static.vecteezy.com/system/resources/previews/023/810/833/original/plant-based-logo-circular-shape-base-with-plant-leaf-vegan-and-vegetarian-friendly-badge-vector.jpg)
Plant based logo. Circular shape base with plant leaf. Vegan and
![Certified plant-based' logo may have broader appeal than vegan](https://www.foodnavigator-usa.com/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_medium/publications/food-beverage-nutrition/foodnavigator-usa.com/article/2019/02/11/henry-ford-did-more-for-horses-than-animal-rights-activists-ever-did-technology-has-enabled-us-to-align-our-ethics-with-our-behaviors.-paul-shapiro-talks-cell-based-meat/9130454-1-eng-GB/Henry-Ford-did-more-for-horses-than-animal-rights-activists-ever-did-technology-has-enabled-us-to-align-our-ethics-with-our-behaviors.-Paul-Shap.jpg)
GUEST ARTICLE: Is 'vegan' a four-letter word on product packaging?
![Certified plant-based' logo may have broader appeal than vegan](https://www.greenqueen.com.hk/wp-content/uploads/2023/11/proveg-international-smart-protein-meat-reduction-eu-europe-plant-based-vegan-survey-2023-1.jpg)
EU Smart Protein Survey: Half of Europeans are Eating Less Meat
![Certified plant-based' logo may have broader appeal than vegan](https://designdash.com/wp-content/uploads/2024/01/featured-3-1.png)
These Are the Best Plant-Based and Vegan Meal Subscription
![Certified plant-based' logo may have broader appeal than vegan](https://www.packagingstrategies.com/ext/resources/2022/06/20/Violife_Vegan_Dips.jpg?1655744539)
Violife Expands Beyond Plant-Based Cheese to Debut New Plant-Based
![Certified plant-based' logo may have broader appeal than vegan](https://vegan.org/wp-content/uploads/2024/01/Untitled-design.png)
Certification - Vegan Action
![Certified plant-based' logo may have broader appeal than vegan](https://www.foodnavigator-usa.com/var/wrbm_gb_food_pharma/storage/images/media/images/pockets-tofurky/9337430-1-eng-GB/pockets-tofurky.jpg)
Tofurky raises $7m to fuel plant-based meat ambitions, but doesn't give away any equity
![Certified plant-based' logo may have broader appeal than vegan](https://www.foodnavigator-usa.com/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_large/publications/food-beverage-nutrition/foodnavigator-usa.com/news/markets/how-consumers-are-shopping-this-thanksgiving-according-to-catalina-shopper-data/8866036-1-eng-GB/How-consumers-are-shopping-this-Thanksgiving-according-to-Catalina-shopper-data.jpg)
How consumers are shopping this Thanksgiving, according to Catalina shopper data
![Certified plant-based' logo may have broader appeal than vegan](https://cdn.xxl.thumbs.canstockphoto.com/farm-natural-food-logo-templates-design-fresh-organic-products-labels-healthy-lifestyle-and-image_csp89449472.jpg)
Organic Food Natural Healthy Fresh Diet Products Stock Vector Illustration Of Concept, Element: 168746404
from
per adult (price varies by group size)