While advertisers are playing it cool, they're hesitant to unleash
By A Mystery Man Writer
Description
Some of TikTok’s advertisers are considering whether advertising puts them at risk.
![While advertisers are playing it cool, they're hesitant to unleash](https://digiday.com/wp-content/uploads/sites/3/2024/03/tiktok-chop-digiday.gif?w=1030&h=579&crop=1)
While advertisers are playing it cool, they're hesitant to unleash their budgets on TikTok - Digiday
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