Greggs vegan sausage roll is a key revenue booster
By A Mystery Man Writer
Description
Turns out, sparking a culture war over a pastry is good for business.
![Greggs vegan sausage roll is a key revenue booster](https://cdn.thelondoneconomic.com/wp-content/uploads/2023/08/f70ea2da-screenshot-2023-08-04-at-11.35.35.png)
Greggonomics: How a bakery conquered Britain
![Greggs vegan sausage roll is a key revenue booster](https://www.thesun.co.uk/wp-content/uploads/2019/05/NINTCHDBPICT000490237422.jpg?crop=0px%2C101px%2C1200px%2C800px&resize=1920%2C1440)
Ginsters now does a VEGAN pasty as it tries to recreate the success of Greggs' vegan sausage roll
![Greggs vegan sausage roll is a key revenue booster](https://cdn.images.express.co.uk/img/dynamic/14/750x445/1267645.jpg)
Greggs sausage rolls: How to make your own Greggs at home
![Greggs vegan sausage roll is a key revenue booster](https://static.independent.co.uk/s3fs-public/thumbnails/image/2019/01/02/07/greggs-vegan-sausage-roll-video.jpg?width=1200&height=1200&fit=crop)
Greggs' sales top £1bn as vegan sausage roll helps boost customer numbers, The Independent
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UK baker Greggs rewards workers for vegan sausage roll success - CGTN
![Greggs vegan sausage roll is a key revenue booster](https://assets.bwbx.io/images/users/iqjWHBFdfxIU/ibly2X78x0SI/v2/pidjEfPlU1QWZop3vfGKsrX.ke8XuWirGYh1PKgEw44kE/-1x-1.png)
Veganism Is a Stock-Market Win as Greggs, Beyond Meat Soar - Bloomberg
Greggs sales jump 23% despite repeated price increases
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Top of the Month: Greggs rolls over competitors and taps into vegan boom (with help from Piers Morgan)
![Greggs vegan sausage roll is a key revenue booster](https://www.thesun.co.uk/wp-content/uploads/2020/03/Tm-comp-sausages.jpg)
From sausages to chocolate, we blind taste test best-selling vegan substitutes to see if you can spot the difference – The Sun
![Greggs vegan sausage roll is a key revenue booster](https://www.cityam.com/wp-content/uploads/2014/12/005-greggs-food-0-57ff756728e37-57ff75673be5c.jpg)
Greggs on a roll: Baker will boost its UK sites to 3,000 as later opening proves a hit with steak bake lovers - CityAM
![Greggs vegan sausage roll is a key revenue booster](https://i.guim.co.uk/img/media/1b1b67a6fa6ce1b8c1853b4901db56d30d0b41f1/0_150_3500_2100/master/3500.jpg?width=1200&height=1200&quality=85&auto=format&fit=crop&s=e89e06dd931d3e007b6a6889389437d0)
Greggs profits still on a roll with a boom in its vegan snacks, Greggs
![Greggs vegan sausage roll is a key revenue booster](https://i1.rgstatic.net/publication/339749536_The_vegan_resistance/links/5fba905e458515b7976264da/largepreview.png)
PDF) The vegan resistance
![Greggs vegan sausage roll is a key revenue booster](https://www.thelondoneconomic.com/wp-content/uploads/2023/08/dc676eda-greggs_sausage_rolls.jpg)
Greggonomics: How a bakery conquered Britain
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