What's sexy in China? Women buying lingerie spurn Victoria's Secret for homegrown brands
By A Mystery Man Writer
Description
Even as US lingerie giant grows in China, women in leading cities such as Shanghai are rejecting its branding and buying more feminine Chinese styles; sophisticated younger customers have a different idea of what’s sexy, store boss says.
First published in 1903, South China Morning Post is Hong Kong’s premier English language newspaper and has the city’s most affluent and influential readership. With a reputation for authoritative, influential and independent reporting on Hong Kong and China. The newspaper is supported with its online publication and its Sunday edition, Sunday Morning Post.
It has been just over two years since Victoria’s Secret hosted its
First published in 1903, South China Morning Post is Hong Kong’s premier English language newspaper and has the city’s most affluent and influential readership. With a reputation for authoritative, influential and independent reporting on Hong Kong and China. The newspaper is supported with its online publication and its Sunday edition, Sunday Morning Post.
It has been just over two years since Victoria’s Secret hosted its
![What's sexy in China? Women buying lingerie spurn Victoria's Secret for homegrown brands](https://cloudfront-eu-central-1.images.arcpublishing.com/businessoffashion/GIWXXTULJRDVZOYPUKKSZKBGNE.jpg)
How Victoria's Secret Conquered China
![What's sexy in China? Women buying lingerie spurn Victoria's Secret for homegrown brands](https://marketingtochina.com/wp-content/uploads/2018/03/tochina-7-262x300.jpg)
The craze of Victoria's Secret in China - Marketing China
![What's sexy in China? Women buying lingerie spurn Victoria's Secret for homegrown brands](https://cdn.shopify.com/s/files/1/0769/9209/files/ChineseLingerie.jpg?18170391900268829054)
The Booming Lingerie Industry in China: Consumer & Supply Sides
![What's sexy in China? Women buying lingerie spurn Victoria's Secret for homegrown brands](https://image.made-in-china.com/2f0j00SyRhOrIgbYol/Hot-Selling-Customer-Private-Label-Ladies-Fashion-Bonded-Edge-Bra.webp)
Hot Selling Customer Private Label Ladies Fashion Bonded Edge Bra - China Bra and Plus Size Bra price
![What's sexy in China? Women buying lingerie spurn Victoria's Secret for homegrown brands](https://cloudfront-eu-central-1.images.arcpublishing.com/businessoffashion/KHF22ZEWWRHQ3ALPY3L3SKEPNQ.jpeg)
Chinese Brands Can Teach Victoria's Secret How to Sell Lingerie
![What's sexy in China? Women buying lingerie spurn Victoria's Secret for homegrown brands](https://cdn.i-scmp.com/sites/default/files/d8/images/methode/2019/08/06/2f05a3da-8dac-11e9-b2aa-5ba392ab87ab_image_hires_163102.jpg)
What's sexy in China? Women buying lingerie spurn Victoria's
![What's sexy in China? Women buying lingerie spurn Victoria's Secret for homegrown brands](https://s.alicdn.com/@sc04/kf/He7a7cc5d8a2d4c489fbd2145d2c2a390C.jpg_220x220.jpg)
Victorias Secret Lingerie China Trade,Buy China Direct From
![What's sexy in China? Women buying lingerie spurn Victoria's Secret for homegrown brands](https://cdn.i-scmp.com/sites/default/files/styles/wide_landscape/public/images/methode/2017/11/16/c794e440-ca89-11e7-9743-ef57fdb29dbc_972x_150930.jpg?itok=JAik8dyg)
Victoria's Secret Fantasy Bra unveiled ahead of debut China show
![What's sexy in China? Women buying lingerie spurn Victoria's Secret for homegrown brands](https://cdn.sanity.io/images/f8lauh0h/production/0848ac37b01863040a7aa414dde77dc04335008e-1280x877.png)
China's Top 10 Luxury Lingerie Brands
![What's sexy in China? Women buying lingerie spurn Victoria's Secret for homegrown brands](https://cdn.i-scmp.com/sites/default/files/d8/images/methode/2019/08/06/35f4be7e-8dac-11e9-b2aa-5ba392ab87ab_972x_163102.jpg)
What's sexy in China? Women buying lingerie spurn Victoria's
![What's sexy in China? Women buying lingerie spurn Victoria's Secret for homegrown brands](https://cdn.i-scmp.com/sites/default/files/d8/images/methode/2019/08/19/e88644f8-b3ff-11e9-8f9c-a6398a9f90a9_1320x770_145504.jpg)
What's sexy in China? Women buying lingerie spurn Victoria's
![What's sexy in China? Women buying lingerie spurn Victoria's Secret for homegrown brands](https://cdn.i-scmp.com/sites/default/files/d8/images/methode/2019/08/23/7fc2be2a-b345-11e9-8f9c-a6398a9f90a9_972x_111414.jpg)
What's sexy in China? Women buying lingerie spurn Victoria's
Bottom line: brands chase China's high-end lingerie market
from
per adult (price varies by group size)