Scarcity Marketing, and how Skims nailed it, by Louisa Olafuyi, The Startup
By A Mystery Man Writer
Description
Scarcity marketing is based on the psychological principle of persuasion, coined by Dr. Robert Cialdini. It means that the rarer or more difficult it is to obtain a product, the more valuable it…
![Scarcity Marketing, and how Skims nailed it, by Louisa Olafuyi, The Startup](https://miro.medium.com/v2/resize:fill:224:224/1*9O_kFbAcig63cZmZySVD3Q.jpeg)
Louisa Olafuyi – Medium
![Scarcity Marketing, and how Skims nailed it, by Louisa Olafuyi, The Startup](https://miro.medium.com/v2/resize:fit:1400/1*yAoa9x9tXcn0rFiz_QndHA.jpeg)
The Desire to Buy Good Instead of Doing It
![Scarcity Marketing, and how Skims nailed it, by Louisa Olafuyi, The Startup](https://miro.medium.com/v2/resize:fill:224:224/1*I8z0NmHP4dKWJWrEaAQfaA.jpeg)
Louisa Olafuyi – Medium
![Scarcity Marketing, and how Skims nailed it, by Louisa Olafuyi, The Startup](https://miro.medium.com/v2/resize:fit:1400/1*FFt1ahcSCD2ut1KT05MnAg.jpeg)
Scarcity Marketing, and how Skims nailed it
![Scarcity Marketing, and how Skims nailed it, by Louisa Olafuyi, The Startup](https://miro.medium.com/v2/resize:fit:1358/1*I-VYO6HfhSwEyJzFzwuHkQ.jpeg)
Scarcity Marketing, and how Skims nailed it, by Louisa Olafuyi, The Startup
![Scarcity Marketing, and how Skims nailed it, by Louisa Olafuyi, The Startup](https://miro.medium.com/v2/resize:fit:2400/1*xzpaU8jT0c7E7faQMw9S0w.jpeg)
Louisa Olafuyi – Medium
![Scarcity Marketing, and how Skims nailed it, by Louisa Olafuyi, The Startup](https://miro.medium.com/v2/resize:fit:1038/1*fgTWLIoDfSV3MAhTT9dGGA.png)
Scarcity Marketing, and how Skims nailed it
![Scarcity Marketing, and how Skims nailed it, by Louisa Olafuyi, The Startup](https://miro.medium.com/v2/resize:fit:1358/1*I8z0NmHP4dKWJWrEaAQfaA.jpeg)
Scarcity Marketing, and how Skims nailed it
![Scarcity Marketing, and how Skims nailed it, by Louisa Olafuyi, The Startup](https://theimpression.com/wp-content/uploads/2024/01/Kim-Kardashians-Powerhouse-Label-is-a-Lesson-in-Balancing-Brand-Identity-and-Velocity-Through-Digital-Channels-insights-the-impression-003.jpg)
Skims Digital Marketing Cheap Sale
![Scarcity Marketing, and how Skims nailed it, by Louisa Olafuyi, The Startup](https://miro.medium.com/v2/resize:fit:1400/1*EyfMOesNqBYCg3JbO28lXQ.png)
Scarcity Marketing, and how Skims nailed it
![Scarcity Marketing, and how Skims nailed it, by Louisa Olafuyi, The Startup](https://miro.medium.com/v2/resize:fit:1400/1*I-VYO6HfhSwEyJzFzwuHkQ.jpeg)
The Desire to Buy Good Instead of Doing It
![Scarcity Marketing, and how Skims nailed it, by Louisa Olafuyi, The Startup](https://miro.medium.com/v2/resize:fit:878/1*9O_kFbAcig63cZmZySVD3Q.jpeg)
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