Why Boody chose to highlight underwear discomfort in debut campaign via The Hallway
By A Mystery Man Writer
Description
Bamboo underwear brand Boody has launched its debut creative campaign, ‘Make Yourself Comfortable’, in collaboration with indie agency The Hallway.The out-of-home (OOH) led campaign features a diverse series of women displaying the ‘unmistakable’ marks left by uncomfortable underwear, inviting women to instead make themselves comfortable in Boody.Ruth Haffenden, global head of brand and marketing at […]
![Why Boody chose to highlight underwear discomfort in debut campaign via The Hallway](https://mumbrella.com.au/wp-content/uploads/2023/09/HERO-Boody_CL_HERO-800x534.jpg)
Why Boody chose to highlight underwear discomfort in debut
Boody® on Instagram: “Whilst it may seem counterintuitive to
![Why Boody chose to highlight underwear discomfort in debut campaign via The Hallway](https://i.ytimg.com/vi/qvLzcXj9PQ4/hqdefault.jpg)
The Toyota HiLux plays matchmaker in new campaign from Saatchi
![Why Boody chose to highlight underwear discomfort in debut campaign via The Hallway](https://mumbrella.com.au/wp-content/uploads/2023/09/Image-2-e1695601774853.png)
The Toyota HiLux plays matchmaker in new campaign from Saatchi
![Why Boody chose to highlight underwear discomfort in debut campaign via The Hallway](https://mumbrella.com.au/wp-content/uploads/2023/12/Screenshot-2023-12-20-100248-e1703026990661.png)
The Hallway Archives - Mumbrella
Stephanie Audino's Instagram, Twitter & Facebook on IDCrawl
Stephanie Audino's Instagram, Twitter & Facebook on IDCrawl
Boody® on Instagram: “Whilst it may seem counterintuitive to
![Why Boody chose to highlight underwear discomfort in debut campaign via The Hallway](https://images.idcrawl.com/stephanie-audino/stephanie_audino_505915675.jpg)
Stephanie Audino's Instagram, Twitter & Facebook on IDCrawl
Stephanie Audino's Instagram, Twitter & Facebook on IDCrawl
Stephanie Audino's Instagram, Twitter & Facebook on IDCrawl
from
per adult (price varies by group size)