Why Nike is getting into the maternity wear business
By A Mystery Man Writer
Description
Nike (M) arrives a little over a year after several decorated runners accused Nike of discriminating against pregnant athletes in a New York Times op-ed titled “Nike Told Me to Dream Crazy, Until I Wanted a Baby.”
![Why Nike is getting into the maternity wear business](https://www.si.com/.image/ar_1:1%2Cc_fill%2Ccs_srgb%2Cfl_progressive%2Cq_auto:good%2Cw_1200/MTY4MDA4MTMwMzQxMzE1ODU3/nike-maternity-leave-policy-changes-contractjpg.jpg)
Nike removes contract reductions for pregnant athletes after
![Why Nike is getting into the maternity wear business](https://static.media.thinknum.com/media/uploads/blog/image-fullwidth/.thumbnails/alternativedata_buffalo_wild_wings_proximity_college_full_width.jpg/alternativedata_buffalo_wild_wings_proximity_college_full_width-1680x540.jpg)
With the pandemic spreading and college sports on hold, who wants to go to Buffalo Wild Wings?
![Why Nike is getting into the maternity wear business](https://static.media.thinknum.com/media/uploads/blog/.thumbnails/macys2.jpg/macys2-770x400.jpg)
Macy's loses Facebook followers but holds foot traffic as it sets to release earnings
![Why Nike is getting into the maternity wear business](https://static.nike.com/a/images/f_auto,cs_srgb/w_1920,c_limit/b55ae888-c06d-47c6-861b-ad3489ffd381/nike-maternity-collection.jpg)
Nike Maternity Collection.
![Why Nike is getting into the maternity wear business](https://n.nordstrommedia.com/id/sr3/23db990c-c308-4375-acf8-d2c971d802d8.jpeg?h=365&w=240&dpr=2)
Nike Maternity Clothes
![Why Nike is getting into the maternity wear business](https://static01.nyt.com/images/2019/05/13/autossell/op-nike-pregnancy/op-nike-pregnancy-videoSixteenByNine3000-v4.jpg?year=2019&h=1688&w=3000&s=473c11e325afab8f79197857956de7d4274aaa7046e5f195771e902367aa7719&k=ZQJBKqZ0VN&tw=1)
Opinion Nike Told Me to Dream Crazy, Until I Wanted a Baby - The
![Why Nike is getting into the maternity wear business](https://static.media.thinknum.com/media/uploads/blog/.thumbnails/bed_bath_and_beyond.jpg/bed_bath_and_beyond-1200x400.jpg)
This proximity analysis shows where Bed Bath & Beyond may close 60 stores
![Why Nike is getting into the maternity wear business](https://frontofficesports.com/wp-content/uploads/2020/09/USATSI_13829481-scaled.jpg?quality=100)
Nike Makes First Foray into Maternity Wear - Front Office Sports
![Why Nike is getting into the maternity wear business](https://static01.nyt.com/images/2022/05/20/fashion/00CRYPTOKICKS3/00CRYPTOKICKS3-videoSixteenByNine3000.jpg?year=2022&h=1688&w=3000&s=fc05c583ffeee7c3b7ac2dd935868f6ec85549bab351b1337b3679cc1638f2bc&k=ZQJBKqZ0VN&tw=1)
Nike Sold an NFT Sneaker for $134,000 - The New York Times
![Why Nike is getting into the maternity wear business](https://static.media.thinknum.com/media/uploads/dior_shanghai.jpg)
Jewelers Bulgari, Chaumet, and Dior are responding to COVID-19 by going digital
![Why Nike is getting into the maternity wear business](https://static.nike.com/a/images/f_auto,cs_srgb/w_1536,c_limit/c947a8b9-7eb2-4297-a832-b11652d66783/nike-maternity-collection.png)
Nike Maternity Collection.
![Why Nike is getting into the maternity wear business](https://static.nike.com/a/images/f_auto,cs_srgb/w_1920,c_limit/6bcd146d-b0c5-4fd8-9738-f9ee62b373a9/nike-sustainability-move-to-zero.png)
Nike Sustainability. Move to Zero.
![Why Nike is getting into the maternity wear business](https://assets.vogue.com/photos/6532cf307175eba9fe5db52b/16:9/w_1280,c_limit/00-social%20(1).jpg)
How to Wear Dresses with Sneakers: 30 Chic Outfit Ideas
![Why Nike is getting into the maternity wear business](https://static.media.thinknum.com/media/uploads/blog/.thumbnails/warbyparker.jpg/warbyparker-770x400.jpg)
Warby Parker's alternative data looks good on the spectacles e-retailer
from
per adult (price varies by group size)