General Mills follows trend in removing artificial flavours
By A Mystery Man Writer
Description
Keeping Trix, Lucky Charms, Reese’s Puffs attractive to children will be big challenge, but food experts say changes are just marketing ploy
![General Mills follows trend in removing artificial flavours](https://img.apmcdn.org/3c877ad11e7252835aaa9a293eacfbefd3313f99/uncropped/8bc54c-20150622-generalmills.jpg)
General Mills to remove artificial colors, flavors from cereals
![General Mills follows trend in removing artificial flavours](https://mojo.generalmills.com/api/public/content/xa3tLVZZa06tr3m4_q2SeQ_gmi_hi_res_jpeg.jpeg?v=4d24da89&t=1cfcc0a09ea348e0b53b953eb7705409)
Gold Medal™ Cake Mix Angel Food 1 lb
![General Mills follows trend in removing artificial flavours](https://www.bakeryandsnacks.com/var/wrbm_gb_food_pharma/storage/images/3/6/3/4/3134363-1-eng-GB/General-Mills-expands-free-from-range-as-cereal-sales-return-to-growth.jpg)
General Mills expands free-from range as cereal sales return to growth
![General Mills follows trend in removing artificial flavours](https://i.cbc.ca/1.2482767.1388757426!/cpImage/httpImage/image.jpg_gen/derivatives/16x9_940/earns-general-mills-cheerios.jpg)
Cheerios recall covers 1.8 million boxes for having gluten
![General Mills follows trend in removing artificial flavours](https://m.media-amazon.com/images/I/9139aq2+46L._AC_UF894,1000_QL80_.jpg)
General Mills Frosted Cheerios, 12-Ounce (Pack of 4): Cold Breakfast Cereals
![General Mills follows trend in removing artificial flavours](https://goss.ie/wp-content/uploads/2023/03/frosties_1200x1200.webp)
Kellogg's sparks outrage by removing popular cereal from variety packs
![General Mills follows trend in removing artificial flavours](https://s.abcnews.com/images/GMA/cheerios-file-gty-ml-231221_1703161832770_hpMain_16x9_1600.jpg)
General Mills cereal sales drop as demand for pricey brand names diminishes - Good Morning America
![General Mills follows trend in removing artificial flavours](https://bloximages.chicago2.vip.townnews.com/thestar.com/content/tncms/assets/v3/editorial/8/a1/8a12c14e-c8a5-5f0c-b485-9f279d9aafd2/63e7f09a7ca82.image.jpg?crop=800%2C800%2C200%2C0&resize=1200%2C1200&order=crop%2Cresize)
Food industry investing in 'free-from' processing
![General Mills follows trend in removing artificial flavours](https://i.redd.it/opaun3ca77p91.jpg)
Fake Bowl of Cookie Crisp Cereal - Israel
![General Mills follows trend in removing artificial flavours](https://cdn11.bigcommerce.com/s-ek50668lzs/images/stencil/1280x1280/products/2956/3220/2462-lg__12813.1595982650.jpg?c=1?imbypass=on)
Fake Bowl of Cookie Crisp Cereal - Israel
General Mills Cheerios Frosted Whole Grain Oat Cereal Large Size, 13.5 oz - ShopRite
![General Mills follows trend in removing artificial flavours](https://m.media-amazon.com/images/I/A19rQzF7nWL._AC_UF894,1000_QL80_.jpg)
General Mills Pumpkin Spice Cheerios 12oz 2 Count
![General Mills follows trend in removing artificial flavours](https://www.sfltimes.com/wp-content/uploads/2015/06/General-Mills.png)
General Mills to drop artificial ingredients in cereal
from
per adult (price varies by group size)