How the push-up bra fell flat: the rise of quiet cleavage
By A Mystery Man Writer
Description
Profits are plunging at Victoria’s Secret as a proudly bra-less look takes hold. The most fashionable boobs are now no longer in your face
![How the push-up bra fell flat: the rise of quiet cleavage](https://i.guim.co.uk/img/media/44cdf22b28c894ecffefcc0ad1e4653eea6c8c54/37_0_2573_1544/master/2573.jpg?width=300&quality=85&auto=format&fit=max&s=1167c96239d09e44fa1f2ff5afa9f788)
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![How the push-up bra fell flat: the rise of quiet cleavage](https://www.thesun.co.uk/wp-content/uploads/2018/11/NINTCHDBPICT000449667671.jpg)
The rise of the quiet cleavage: Women are ditching their Victoria's Secret push-up bras in favour of comfy athleisure styles or (like Gaga on Vogue) NO bra at all
![How the push-up bra fell flat: the rise of quiet cleavage](https://i.guim.co.uk/img/media/d5969e639eaad8917250fc7999dc66c0abadd58f/0_0_2560_1536/master/2560.jpg?width=1200&height=1200&quality=85&auto=format&fit=crop&s=f1ada6ba45737eab381c0ee233095ed7)
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![How the push-up bra fell flat: the rise of quiet cleavage](https://www.thesun.co.uk/wp-content/uploads/2018/11/NINTCHDBPICT000449667672.jpg)
The rise of the quiet cleavage: Women are ditching their Victoria's Secret push-up bras in favour of comfy athleisure styles or (like Gaga on Vogue) NO bra at all
![How the push-up bra fell flat: the rise of quiet cleavage](https://img.buzzfeed.com/buzzfeed-static/static/2022-09/1/20/campaign_images/0feef2aeccb0/34-wonderful-push-up-bras-youll-actually-want-to--2-2995-1662063422-0_dblbig.jpg?resize=1200:*)
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![How the push-up bra fell flat: the rise of quiet cleavage](https://upload.wikimedia.org/wikipedia/commons/thumb/8/80/Canadian_Sales_Chart_60_71.jpg/320px-Canadian_Sales_Chart_60_71.jpg)
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![How the push-up bra fell flat: the rise of quiet cleavage](https://www.marliesdekkers.com/dw/image/v2/AARF_PRD/on/demandware.static/-/Sites-Master/default/dwe84fe781/18406_2_lb_f_femme-fatale-push-up-bra-2.jpg?sw=740&sh=980&sm=fit&q=100)
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