Gymshark is the £1billion gym-bunny favourite, but what's the secret to its success?
By A Mystery Man Writer
Description
Gymshark has come from seemingly nowhere to become the UK's most successful sportswear brand
![Gymshark is the £1billion gym-bunny favourite, but what's the secret to its success?](https://www.telegraph.co.uk/content/dam/fashion/2024/03/22/TELEMMGLPICT000371435728_17111216266440_trans_NvBQzQNjv4BqNzJ0Y04sXYHvDjla4WHUhTT5xI5ftVKrtiTvg9OAPUA.jpeg?imwidth=350)
Gymshark is the £1billion gym-bunny favourite, but what's the secret to its success?
![Gymshark is the £1billion gym-bunny favourite, but what's the secret to its success?](https://www.optimonk.com/wp-content/uploads/gymshark-08.png)
Marketing Breakdown: How Gymshark Bulked Up to Being a $1+ Billion Brand - OptiMonk Blog
![Gymshark is the £1billion gym-bunny favourite, but what's the secret to its success?](https://www.optimonk.com/wp-content/uploads/gymshark-marketing-breakdown.png)
Marketing Breakdown: How Gymshark Bulked Up to Being a $1+ Billion Brand - OptiMonk Blog
![Gymshark is the £1billion gym-bunny favourite, but what's the secret to its success?](https://miro.medium.com/v2/resize:fit:1200/1*vVmT2Gl9ftier1pGDq5SaA.jpeg)
The secret of Gymshark. Gymshark, a brand for fitness clothing…, by Niko Mueller
![Gymshark is the £1billion gym-bunny favourite, but what's the secret to its success?](https://www.telegraph.co.uk/content/dam/fashion/2024/03/25/TELEMMGLPICT000371419490_17113764196440_trans_NvBQzQNjv4Bq2xZRj3Y1e39EYDKEdbvR-lB3u92UMJ6BrfkyRlrNnKA.jpeg?imwidth=350)
Gymshark is the £1billion gym-bunny favourite, but what's the secret to its success?
![Gymshark is the £1billion gym-bunny favourite, but what's the secret to its success?](https://i.redd.it/yh5gxnisz2ea1.jpg)
We already know she is gonna totally rip at it because it's Gymshark 😂 but when Alphalete doesn't ship people orders for months she won't say a thing. Always positive for who
![Gymshark is the £1billion gym-bunny favourite, but what's the secret to its success?](https://d53bpfpeyyyn7.cloudfront.net/Pictures/1024x536/6/8/3/3083683_gymsharktomjoyimg_7274_352722.jpg)
The secrets of Gymshark's customer-centred success, Retail Voice
![Gymshark is the £1billion gym-bunny favourite, but what's the secret to its success?](https://d53bpfpeyyyn7.cloudfront.net/Pictures/1024x536/6/7/5/3083675_gymshark16_603479.jpg)
The secrets of Gymshark's customer-centred success, Retail Voice
![Gymshark is the £1billion gym-bunny favourite, but what's the secret to its success?](https://i2-prod.dailystar.co.uk/incoming/article29260303.ece/ALTERNATES/s615b/0_Plus-size-woman-shuts-down-trolls-who-shame-her-for-wearing-Gym-Shark-to-workout.jpg)
Trolls shame my gym outfits because I'm plus size – but I can wear what I want' - Daily Star
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per adult (price varies by group size)