The dumb-bell economy: inside the booming business of exercise
By A Mystery Man Writer
Description
As millennials become increasingly preoccupied with their physical and mental wellbeing, has the gym become the new pub?
The dumb-bell economy: inside the booming business of exercise
Well Worth It
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PDF) #Sponseredathlete: the marketing of image and performance
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PDF) #Sponseredathlete: the marketing of image and performance
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Luiz Urquiza on LinkedIn: The dumb-bell economy: inside the
The dumb-bell economy: inside the booming business of exercise
Well Worth It
![The dumb-bell economy: inside the booming business of exercise](https://www.ft.com/__origami/service/image/v2/images/raw/https%3A%2F%2Fd1e00ek4ebabms.cloudfront.net%2Fproduction%2Fuploaded-files%2Ffthead-v1_jo-ellison-ca2e6ed6-95f0-42dc-b49a-e8946302e1fa.png?source=next-stream-page&width=200&height=200&quality=highest)
Jo Ellison
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The Dumb-Bell Economy: Inside the Booming Business of Exercise
Well Worth It
Well Worth It
![The dumb-bell economy: inside the booming business of exercise](https://i1.rgstatic.net/ii/profile.image/11431281167704306-1686730543898_Q64/Timothy-Piatkowski.jpg)
PDF) #Sponseredathlete: the marketing of image and performance
![The dumb-bell economy: inside the booming business of exercise](https://www.researchgate.net/publication/369591734/figure/fig4/AS:11431281131218340@1680056107196/Social-media-dealer-superroids-demonstrating-their-allegiance-to-the-bodybuilding_Q320.jpg)
PDF) #Sponseredathlete: the marketing of image and performance
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per adult (price varies by group size)