Tesco needs to douse horse meat story to escape brand hit
By A Mystery Man Writer
Description
Tesco will be able to ride out this horse meat crisis, just as long as its an isolated incident and the retailer is able to communicate its response quickly, according to marketing experts.. From Campaign US
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Tesco needs to douse horse meat story to escape brand hit
![Tesco needs to douse horse meat story to escape brand hit](https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/181/cached.offlinehbpl.hbpl.co.uk/news/OMC/Halfords-double-20130722100119864.gif)
Lance Armstrong and Tesco offer lessons in brand trust
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Tesco needs to douse horse meat story to escape brand hit
![Tesco needs to douse horse meat story to escape brand hit](https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/181/cached.offlinehbpl.hbpl.co.uk/news/OMC/8960AF31-0EA4-566D-726F18816E998543.jpg)
Lance Armstrong and Tesco offer lessons in brand trust
![Tesco needs to douse horse meat story to escape brand hit](https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/181/cached.offlinehbpl.hbpl.co.uk/news/OMC/3C3A7CD6-D39A-9030-79C1C11EB32DB96F.gif)
Tesco boss defends investment in Harris+Hoole brand
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Iceland 'no horsemeat' ad banned
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Tesco hit by horse meat scandal
Tesco needs to douse horse meat story to escape brand hit
![Tesco needs to douse horse meat story to escape brand hit](https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/181/cached.offlinehbpl.hbpl.co.uk/news/OMC/6A331895-9A89-5B02-3CB4C1F18765517C.jpg)
Tesco boss defends investment in Harris+Hoole brand
![Tesco needs to douse horse meat story to escape brand hit](https://cached.imagescaler.hbpl.co.uk/resize/scaleToFit/376/210/cached.offlinehbpl.hbpl.co.uk/news/OMC/sam-20141110102032312.jpg)
Iceland 'no horsemeat' ad banned
![Tesco needs to douse horse meat story to escape brand hit](https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/181/cached.offlinehbpl.hbpl.co.uk/news/OMC/bolttennant-20130827040321590.jpg)
Iceland 'no horsemeat' ad banned
from
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