Victoria's Secret changes 'perfect body' ads after internet outrage
By A Mystery Man Writer
Description
![Victoria's Secret changes 'perfect body' ads after internet outrage](https://i.guim.co.uk/img/media/cdf97d5e165dd104241295197da92a1d28fef2e7/0_36_3500_2101/master/3500.jpg?width=1200&height=630&quality=85&auto=format&fit=crop&overlay-align=bottom%2Cleft&overlay-width=100p&overlay-base64=L2ltZy9zdGF0aWMvb3ZlcmxheXMvdGctYWdlLTIwMTgucG5n&s=52afc6364d97042058a9079c128bcdc1)
Starvation diets, obsessive training and no plus-size models: Victoria's Secret sells a dangerous fantasy, Body image
![Victoria's Secret changes 'perfect body' ads after internet outrage](https://wwd.com/wp-content/uploads/2021/06/Paloma-Elsesser-SWIM.jpg?w=640)
Victoria's Secret Has a New Look
![Victoria's Secret changes 'perfect body' ads after internet outrage](https://prlab.co/wp-content/uploads/2023/02/VS.jpg)
Negative PR: Not All Publicity is Good Publicity [w/ Examples]
![Victoria's Secret changes 'perfect body' ads after internet outrage](https://www.telegraph.co.uk/content/dam/en-us/news/2023/10/18/TELEMMGLPICT000353556541_16976478506300-xlarge_trans_NvBQzQNjv4BqqVzuuqpFlyLIwiB6NTmJwfSVWeZ_vEN7c6bHu2jJnT8.jpeg?imwidth=1200)
Victoria's Secret drops feminist makeover after sales slump
![Victoria's Secret changes 'perfect body' ads after internet outrage](https://img.businessoffashion.com/resizer/TnnMADC_ZJwfbGmnTrnHqpi91MA=/1800x1800/filters:format(jpg):quality(70):focal(1045x895:1055x905)/cloudfront-eu-central-1.images.arcpublishing.com/businessoffashion/IAKSYQCKRBBG3MLVS2XN7R5RIM.jpg)
Why Victoria's Secret Is Bringing Sexy Back
![Victoria's Secret changes 'perfect body' ads after internet outrage](https://www.telegraph.co.uk/multimedia/archive/03097/vicsecret_3097717c.jpg)
Victoria's Secret changes 'perfect body' ads after internet outrage
![Victoria's Secret changes 'perfect body' ads after internet outrage](https://www.ctvnews.ca/polopoly_fs/1.4169897.1574420912!/httpImage/image.jpg_gen/derivatives/landscape_1020/image.jpg)
As the average waist size has grown, Victoria's Secret models have only gotten slimmer
![Victoria's Secret changes 'perfect body' ads after internet outrage](https://akns-images.eonline.com/eol_images/Entire_Site/2024225/rs_1200x1200-240325091905-RebelThumb.jpg?fit=around%7C300:300&output-quality=90&crop=300:300;center,top)
Victoria's Secret Changes Controversial Tagline
Victoria's Secret Rebrand: Insights & Lessons From a Billion-Dollar Loss
![Victoria's Secret changes 'perfect body' ads after internet outrage](https://www.glossy.co/wp-content/uploads/sites/4/2021/11/AerieBra.jpeg)
Case Study: How Aerie won Gen Z and Victoria's Secret's market share - Glossy
![Victoria's Secret changes 'perfect body' ads after internet outrage](https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/815/cached.offlinehbpl.hbpl.co.uk/news/ORP/dove11-3-2014-20141103043443118.jpg)
Brands including Dove jump on Victoria's Secret Perfect Body backlash
![Victoria's Secret changes 'perfect body' ads after internet outrage](https://www.thestreet.com/.image/ar_1.91%2Cc_fill%2Ccs_srgb%2Cfl_progressive%2Cg_faces:center%2Cq_auto:good%2Cw_1200/MTkyNzkzMTU5MzEzNDAxMDUz/victorias-secret-lead-js-100422.jpg)
Victoria's Secret Plans 'Complete Overhaul' of Classic Brand - TheStreet
![Victoria's Secret changes 'perfect body' ads after internet outrage](https://i.guim.co.uk/img/media/7aa166c45215c43a9972003b6cb8a3f743cbc3e7/0_159_2224_1334/master/2224.jpg?width=1200&height=1200&quality=85&auto=format&fit=crop&s=cc1945f5017f8ee54502b740e2ebbe3d)
Sorry, Victoria's Secret, your 'woke' rebrand failed because it was performative pants, Barbara Ellen
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