Underwear and shapewear campaigns celebrating every body type
By A Mystery Man Writer
Description
We love the recent emergence of underwear and shapewear brands celebrating every body type, including female-owned brands taking the industry by storm.
![Underwear and shapewear campaigns celebrating every body type](https://blog.shyaway.com/wp-content/uploads/2023/01/Cover-images-1.jpg)
Shyaway's Campaign for Body Positivity and Self
![Underwear and shapewear campaigns celebrating every body type](https://store.shapermint.com/cdn/shop/articles/what_is_NSD_hero_banner_3_1200x.jpg)
What Is Shapewear And Why Do We Celebrate National Shapewear Day?
![Underwear and shapewear campaigns celebrating every body type](https://cdn.shopify.com/s/files/1/0473/9566/8132/products/Florale-Mudan-Non-Wired-Padded-Visual-Minimizing-Bra-Green-10214177-1773-PR-v1.jpg?v=1690166001&width=400)
Celebrate Your Body: Discovering Lingerie for Every Body Type
![Underwear and shapewear campaigns celebrating every body type](https://www.telegraph.co.uk/content/dam/fashion/2023/08/22/TELEMMGLPICT000346476269_16927109234870_trans_NvBQzQNjv4BqgCXocDQF5kP7s3jSjli3eCH0-jRUT4rHK8EgtaGoQwQ.jpeg?imwidth=480)
How shapewear sparked a billion-dollar underwear war
![Underwear and shapewear campaigns celebrating every body type](https://hips.hearstapps.com/hmg-prod/images/yitty-spring-23-campaign-image-min-6400c0e2abc3e.jpg?crop=1xw:0.8433382137628112xh;center,top&resize=1200:*)
Lizzo On Her Relationship With Shapewear, Body Type Misconceptions
![Underwear and shapewear campaigns celebrating every body type](https://media.vogue.co.uk/photos/6046121dd4f5db6cd813c455/1:1/w_2608,h_2608,c_limit/001-Kim-Kardashian-West-vogue-courtesy-Sandy-Kim-SSENSE-SKIMS.jpg)
Kim Kardashian West On The Future Of Body Positive Shapewear
![Underwear and shapewear campaigns celebrating every body type](https://www.telegraph.co.uk/content/dam/fashion/2023/08/25/TELEMMGLPICT000346766546_16929693583060_trans_NvBQzQNjv4BqqVzuuqpFlyLIwiB6NTmJwfSVWeZ_vEN7c6bHu2jJnT8.jpeg)
How shapewear sparked a billion-dollar underwear war
![Underwear and shapewear campaigns celebrating every body type](https://people.com/thmb/DWdZjR9cR_hNv55NpkzcnGWnxec=/1500x0/filters:no_upscale():max_bytes(150000):strip_icc():focal(999x0:1001x2)/Your-Skin_Yitty_Editorial_0015-2000-9467f5cd750644e1b7ccd927d0c6c127.jpg)
Lizzo's Yitty Creates Gender-Affirming Shapewear Collection, Your Skin
![Underwear and shapewear campaigns celebrating every body type](https://www.usmagazine.com/wp-content/uploads/2023/02/booty-lifting-shapewear.jpg?crop=209px%2C0px%2C1709px%2C965px&resize=1600%2C900&quality=86&strip=all)
Best Booty-Lifting Shapewear Picks
16 Best Shapewear for a Sculpted Body in Australia in 2023 Checkout – Best Deals, Expert Product Reviews & Buying Guides
![Underwear and shapewear campaigns celebrating every body type](https://i.dailymail.co.uk/1s/2022/03/09/22/55162827-0-image-a-90_1646864705528.jpg)
It's time to get back into shapewear
![Underwear and shapewear campaigns celebrating every body type](https://i.dailymail.co.uk/i/pix/2012/10/17/article-2218133-15894972000005DC-356_634x485.jpg)
M&S underwear: Models of all shapes and sizes strip off for Marks & Spencer 'sexy shapewear' advert
from
per adult (price varies by group size)