With its latest campaign, Zivame aims to become India's most preferred intimate wear brand
By A Mystery Man Writer
Description
Zivame launched a new campaign yesterday called #DekhoMaineKyaKiya.Conceptualised by Lowe Lintas, it showcases how women have a desire to imagine themselves
![With its latest campaign, Zivame aims to become India's most preferred intimate wear brand](https://www.businessinsider.in/photo/84647379/with-its-latest-campaign-zivame-aims-to-become-indias-most-preferred-intimate-wear-brand.jpg?imgsize=1050516)
With its latest campaign, Zivame aims to become India's most preferred intimate wear brand
![With its latest campaign, Zivame aims to become India's most preferred intimate wear brand](https://lacenlingerie.com/wp-content/uploads/2018/11/1-15.jpg)
Innerwear Brands that have made a mark
![With its latest campaign, Zivame aims to become India's most preferred intimate wear brand](https://www.hindustantimes.com/ht-img/img/2023/02/28/1600x900/ZVME_1677587968245_1677587976324_1677587976324.png)
Zivame Grand Lingerie Festival - India's Biggest Lingerie Sale - Hindustan Times
![With its latest campaign, Zivame aims to become India's most preferred intimate wear brand](https://www.businessinsider.in/thumb/msid-85425158,width-640,height-360,imgsize-105519/akshay-kumars-bell-bottom-is-all-set-to-hit-the-theatres-tomorrow.jpg)
Business Insider India
![With its latest campaign, Zivame aims to become India's most preferred intimate wear brand](https://i0.wp.com/www.agencyreporter.com/wp-content/uploads/2019/09/Zivame.jpg?resize=740%2C500&ssl=1)
The Lingerie is Finally Out of the Closet!
![With its latest campaign, Zivame aims to become India's most preferred intimate wear brand](https://www.businessinsider.in/thumb/msid-85770285,width-640,height-360,imgsize-1342924/content-creator-and-chef-pooja-dhingra-on-sustaining-a-businesses-through-tough-economical-conditions-by-leveraging-the-power-of-social-media.jpg)
Business Insider India
![With its latest campaign, Zivame aims to become India's most preferred intimate wear brand](https://exchange4media.gumlet.io/news-photo/123162-big-2022-10-19T105145.310.jpg?w=400&dpr=2.6)
Zivame played pivotal role in shifting perceptions about innerwear category
![With its latest campaign, Zivame aims to become India's most preferred intimate wear brand](https://indian-retailer.s3.ap-south-1.amazonaws.com/s3fs-public/2023-01/1673498696745.jpg)
How this Mother-Daughter Duo Aims to Empower Indian Artisans with the Help of Sharks - Indian Retailer
![With its latest campaign, Zivame aims to become India's most preferred intimate wear brand](https://www.businessinsider.in/photo/82940428/zivame-features-real-customers-in-its-latest-campaign-lets-go-of-professional-models-to-help-women-relate-with-the-bodies-they-see-on-screen.jpg?imgsize=789383)
Zivame features real customers in its latest campaign; lets go of professional models to help women relate with the bodies they see on screen
Marketing Growmatics - In 2020, a brand called Bummer started making comfy underwear in Ahmedabad. The person behind it is Sulay Lavsi. He learned about clothes at a California school and worked
![With its latest campaign, Zivame aims to become India's most preferred intimate wear brand](https://www.businessinsider.in/photo/84647394/Master.jpg)
With its latest campaign, Zivame aims to become India's most preferred intimate wear brand
Clovia: India's Lingerie Industry Leader, Subhrakanti Das posted on the topic
![With its latest campaign, Zivame aims to become India's most preferred intimate wear brand](https://i.ytimg.com/vi/CpZPxLDGYoQ/maxresdefault.jpg)
How Zivame built a successful brand using 'real women
![With its latest campaign, Zivame aims to become India's most preferred intimate wear brand](https://media.fashionnetwork.com/cdn-cgi/image/fit=contain,width=1000,height=1000/m/5f50/404a/555e/9c3a/3daa/f7b3/b00d/dc21/7a20/276e/276e.jpeg)
Zivame focuses on fit with new OOH lingerie campaign
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