Tesco's made-up farm brands: tricking the consumer or a smart move? @simongwynn
By A Mystery Man Writer
Description
Retail analysts have defended Tesco's decision to introduce 'fictional' farm brands for its value fresh products, after a backlash from consumers and the farming industry. But not everyone's convinced.. From Campaign US
Dinnis Design (@DinnisDesign) / X
Tesco's fictional farm brands. Storytelling or porky pies?
Brand And Content: How Unilever Keeps Its Focus On The
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Discover the revolutionary technologies that have farmers and
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Fake' Tesco farm brands risk misleading consumers
![Tesco's made-up farm brands: tricking the consumer or a smart move? @simongwynn](https://cached.imagescaler.hbpl.co.uk/resize/scaleToFit/376/210/cached.offlinehbpl.hbpl.co.uk/news/OMC/pukka-20180424094635820.jpg)
Tesco's made-up farm brands: tricking the consumer or a smart move
![Tesco's made-up farm brands: tricking the consumer or a smart move? @simongwynn](https://pbs.twimg.com/media/Cn9a1YjVMAA5CSY.jpg)
Jamie Woodell-Hall (@Jamie_WHall) / X
![Tesco's made-up farm brands: tricking the consumer or a smart move? @simongwynn](https://static.independent.co.uk/s3fs-public/thumbnails/image/2016/04/05/19/pp-tesco-getty.jpg?width=1200)
Tesco and other supermarkets using fake farm brands spark
![Tesco's made-up farm brands: tricking the consumer or a smart move? @simongwynn](https://img.resized.co/esmmagazine/eyJkYXRhIjoie1widXJsXCI6XCJodHRwczpcXFwvXFxcL21lZGlhLm1hZGlzb25wdWJsaWNhdGlvbnMuZXVcXFwvdXBsb2Fkc1xcXC8yMDE1XFxcLzA4XFxcLzI3MTQ0MjUzXFxcL3Rlc2NvLWNyaW1pbmFsLXByb2JlLWhlYWRzLXRvd2FyZC1jb25jbHVzaW9uLXByb3NlY3V0b3Itc2F5cy5qcGdcIixcIndpZHRoXCI6NjAwLFwiaGVpZ2h0XCI6NDAwLFwiZGVmYXVsdFwiOlwiaHR0cHM6XFxcL1xcXC9pbWcucmVzaXplZC5jb1xcXC9uby1pbWFnZS5wbmdcIixcIm9wdGlvbnNcIjp7XCJvdXRwdXRcIjpcImpwZWdcIn19IiwiaGFzaCI6IjRlN2YxNDE2M2Y2NDczMGQzMDBiNDQ3Zjk5OTk3ZjMwYjg1Y2ZlY2EifQ==/analyst-weighs-in-on-tesco-lsquo-farm-brands-rsquo-move.jpg)
Analyst Weighs In On Tesco 'Farm Brands' Move
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