Enamor: As Indian lingerie brands struggle against international biggies, Enamor attempts to hold fort - The Economic Times
By A Mystery Man Writer
Description
Despite the women’s category being a dominant contributor to the revenue of the Indian innerwear market, the sales of traditional lingerie makers continue to be terribly low. Yet, Enamor has managed to stay amongst the market leaders. The company in 2019 was acquired by Advent International, a US-based private-equity investor. What does this mean for its future?
![Enamor: As Indian lingerie brands struggle against international biggies, Enamor attempts to hold fort - The Economic Times](https://img.etimg.com/thumb/width-420,height-315,imgsize-236467,resizemode-75,msid-65061801/prime/consumer/move-over-malted-drinks-india-loves-protein-.jpg)
Brands news: Read Brands exclusive content. Brands top headlines
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Enamor Company Profile, information, investors, valuation & Funding
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Marketing Growmatics - In 2020, a brand called Bummer started
English Words
![Enamor: As Indian lingerie brands struggle against international biggies, Enamor attempts to hold fort - The Economic Times](https://image.isu.pub/091229055918-d42bc03043334fb0b783f8ec1ed2e0c5/jpg/page_1_thumb_large.jpg)
VLAK by Litteraria Pragensia - Issuu
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![Enamor: As Indian lingerie brands struggle against international biggies, Enamor attempts to hold fort - The Economic Times](https://img.etimg.com/thumb/width-420,height-315,imgsize-327387,resizemode-75,msid-76699882/prime/media-and-communications/the-china-connection-may-haunt-zoom-in-the-us-and-india-the-app-remains-under-scrutiny-.jpg)
Brands news: Read Brands exclusive content. Brands top headlines
Sajeev Nair on LinkedIn: #news #newsarticle #economictimes
![Enamor: As Indian lingerie brands struggle against international biggies, Enamor attempts to hold fort - The Economic Times](http://lacenlingerie.com/wp-content/uploads/2019/11/Wacoal-3.jpg)
21 INNERWEAR BRANDS THAT ARE RULING THE EBO GAME!
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Enamor named as one of India's Best Brands for 2021: Survey
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per adult (price varies by group size)