How Michael Jordan became a brand (even though he almost skipped the meeting with Nike)
By A Mystery Man Writer
Description
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How Michael Jordan helped transform Nike from uncool jogging brand to selling £22bn-worth of trainers a year
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Nike Had Conditions Before Giving Rookie Michael Jordan A Contract: Either Be NBA Rookie Of The Year, Or Average 20 PPG, Or Be An All-Star, Or Sell $4M Worth Shoes In A
Nike's Iconic Sports Commercial: Michael Jordan and Mars Spike Lee Blackmon ( 1988 - 1991 )
Michael Jordan & Allen Iverson Almost Teamed Up on Signature Sneaker - Sports Illustrated FanNation Kicks News, Analysis and More
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8 Reasons Why Air Jordan 1 Sneakers Are Worth the Hype - KICKS CREW
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Air' benches North Carolina legend Michael Jordan, but he did make 2 key requests
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How Michael Jordan Became a Billion-Dollar Brand - Boardroom
How Michael Jordan became a brand - Los Angeles Times
How Michael Jordan became a brand - Los Angeles Times
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Sneakers from Michael Jordan's rookie season up for sale at Sotheby's
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Be Like Mike - Wikipedia
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The Last Dance: The Failed Michael Jordan Converse Collaboration
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