How Singapore activewear brand Kydra started with a search for
By A Mystery Man Writer
Description
Kydra co-founder founder Jimmy Poh shares with CNA938’s Life&Style the journey in starting and building the homegrown activewear brand.
![How Singapore activewear brand Kydra started with a search for](https://onecms-res.cloudinary.com/image/upload/s--HbM1sAXk--/c_fill,g_auto,h_338,w_600/f_auto,q_auto/group-buys-main.jpg?itok=q8HaeBWE)
Not just free delivery and bulk discounts: The rise of community group buys in Singapore - CNA Lifestyle
![How Singapore activewear brand Kydra started with a search for](https://external-preview.redd.it/fang-rong-plays-a-young-joanne-peh-in-last-madame-prequel-v0-fuLGi_0Hty9ShDn09L-cXFnVnPo_qNqwWk5pUedZYTA.jpg?width=1080&crop=smart&auto=webp&s=859d7a2fcd34bd5de23a38bf3f9c49718eb8e54f)
Fang Rong plays a young Joanne Peh in Last Madame prequel, was frequently told she looks like the actress : r/ChannelNewsAsia
![How Singapore activewear brand Kydra started with a search for](https://onecms-res.cloudinary.com/image/upload/s--WD67bF6s--/c_crop,h_600,w_800,x_0,y_0/c_fill,g_auto,h_622,w_830/f_auto,q_auto/v1/mediacorp/cna/image/2023/11/09/baby_rave_trend.jpg?itok=KBBpVc9z)
This mum took her daughter to a baby rave at Freddo Children's Theatre in Singapore - CNA Lifestyle
![How Singapore activewear brand Kydra started with a search for](https://external-preview.redd.it/cleaner-at-bedok-community-centre-introduced-by-supervisor-v0-j8I0mMb1htcSQsiQX4TeTVjyudjW8xF9w0ucSaPB3mE.jpg?auto=webp&s=92bebd445bc3f129c4528a7ebd700074b1d1b19f)
Cleaner at Bedok community centre introduced by supervisor to drug trafficking, gets jail and caning : r/ChannelNewsAsia
![How Singapore activewear brand Kydra started with a search for](https://onecms-res.cloudinary.com/image/upload/s--B-eMc1UQ--/c_crop,h_4321,w_7683,x_1,y_541/c_fill,g_auto,h_676,w_1200/fl_relative,g_south_east,l_mediacorp:cna:watermark:2021-08:cna,w_0.1/f_auto,q_auto/v1/mediacorp/cna/image/2021-09/students_walking_past_smu_board.jpg?itok=I72Fj1ch)
Commentary: Is Singapore's new focus on a fairer, greener society in line with what youths want? - CNA Lifestyle
![How Singapore activewear brand Kydra started with a search for](https://onecms-res.cloudinary.com/image/upload/s--mOmX_66x--/c_fill,g_auto,h_622,w_830/fl_relative,g_south_east,l_mediacorp:cna:watermark:2021-08:cna,w_0.1/f_auto,q_auto/v1/mediacorp/cna/image/2022/06/16/whatsapp_image_2022-06-16_at_8.36.26_pm.jpeg?itok=cPz2u4zK)
Meet Uncle Raymond, the TikTok sensation who gets people dancing with him around Singapore - CNA Lifestyle
![How Singapore activewear brand Kydra started with a search for](https://onecms-res.cloudinary.com/image/upload/s--kGoadjj3--/fl_relative,g_south_east,l_mediacorp:cna:watermark:2021-08:cna,w_0.1/f_auto,q_auto/v1/mediacorp/cna/image/2023/04/20/betty-kel6238.jpg?itok=oiDLutLf)
The older beauty queen: Meet the women in their 30s and beyond who join pageants - CNA Lifestyle
![How Singapore activewear brand Kydra started with a search for](https://onecms-res.cloudinary.com/image/upload/s--93eAofKL--/c_crop,h_882,w_1177,x_316,y_154/c_fill,g_auto,h_622,w_830/fl_relative,g_south_east,l_mediacorp:cna:watermark:2021-08:cna,w_0.1/f_auto,q_auto/v1/mediacorp/cna/image/2021/11/19/south-korea-vtl-singapore-changi-airport_mod.jpg?itok=qsnUp5HH)
Commentary: Why is a global vaccination certificate for travel taking so long to work out? - CNA Lifestyle
![How Singapore activewear brand Kydra started with a search for](https://onecms-res.cloudinary.com/image/upload/s--o4-GWjxN--/c_fill,g_auto,h_622,w_830/f_auto,q_auto/the-mindful-company.jpg?itok=0DLXXIhp)
Singapore jewellery brand The Mindful Company closing on 'a high note' - CNA Lifestyle
![How Singapore activewear brand Kydra started with a search for](https://blogofsorts.files.wordpress.com/2007/11/dome.jpg)
ORA ET LABORA Yesterday.Today.Tomorrow
![How Singapore activewear brand Kydra started with a search for](https://onecms-res.cloudinary.com/image/upload/s--xDkNodfW--/c_crop,h_900,w_1600,x_0,y_126/c_fill,g_auto,h_676,w_1200/fl_relative,g_south_east,l_mediacorp:cna:watermark:2021-08:cna,w_0.1/f_auto,q_auto/v1/mediacorp/cna/image/2023/08/30/trs_0199.jpg?itok=jnAi1EAh)
Singapore's first mixed gender futsal tournament kicks off Oct 26 - CNA Lifestyle
![How Singapore activewear brand Kydra started with a search for](https://blogofsorts.files.wordpress.com/2008/01/cropped-untitled11.jpg)
ORA ET LABORA Yesterday.Today.Tomorrow
![How Singapore activewear brand Kydra started with a search for](https://external-preview.redd.it/almost-all-singapore-households-have-internet-access-v0-FfZEGwtwk-KqmcCWlPd-BHnUOL1eGAm1aaUJJO63g78.jpg?auto=webp&s=75963fb4db34a53198a699df09f10a0b70988702)
Almost all Singapore households have internet access, smartphone ownership at 97% : r/ChannelNewsAsia
from
per adult (price varies by group size)