Parade bought by Fruit of the Loom licence holder
By A Mystery Man Writer
Description
New York based privately owned manufacturer Ariela & Associates, which holds the master licence to sell Berkshire Hathaway's Fruit of the Loom
Brian Queen on LinkedIn: #tofr #tournamentofroses
![Parade bought by Fruit of the Loom licence holder](https://bloximages.chicago2.vip.townnews.com/magicvalley.com/content/tncms/assets/v3/editorial/6/1e/61e0ed78-ae30-5654-aa1b-4fde1cece53d/5b354c3b548f1.image.jpg?resize=1200%2C796)
Rupert hosts five days of free concerts, food on the Square
![Parade bought by Fruit of the Loom licence holder](https://media.fashionnetwork.com/m/f3f1/b969/e187/ead2/ea75/adfa/f9d4/b009/739f/5175/5175.jpeg)
Gen Z underwear start-up Parade snapped up by Fruit of the Loom
![Parade bought by Fruit of the Loom licence holder](https://cdn.sanity.io/images/bl383u0v/production/5e863b7af824122b549ab86efd4f8d16918980bd-1600x1172.jpg?rect=0,166,1600,840&w=1200&h=630&q=70&fit=crop&auto=format)
Insta-famous underwear brand Parade sold to intimates manufacturer
![Parade bought by Fruit of the Loom licence holder](https://img.businessoffashion.com/resizer/Ua-vskZe7CG_YY223a-k51OQWAM=/400x225/filters:format(jpg):quality(70):focal(1176x98:1186x108)/cloudfront-eu-central-1.images.arcpublishing.com/businessoffashion/HT5OQAZHJNG2HBGS34YY5TVNO4.jpg)
Parade Acquired by Intimates Company Ariela & Associates
![Parade bought by Fruit of the Loom licence holder](https://townsquare.media/site/139/files/2024/01/attachment-PXL_20240104_200221384.jpg?w=1200&h=0&zc=1&s=0&a=t&q=89)
Never Mind Valentine's Day., Some Stores Have Easter Candy on
![Parade bought by Fruit of the Loom licence holder](https://i.etsystatic.com/11594695/r/il/f00839/3737419809/il_570xN.3737419809_obca.jpg)
Kiss Me, I'm Irish St. Patrick's Day T-shirts, Iconic Writing
![Parade bought by Fruit of the Loom licence holder](https://media.fashionnetwork.com/cdn-cgi/image/fit=cover,width=328,height=328/m/d987/9caf/ebd0/25fd/5ad8/ea78/2f6c/6f16/64d8/b7b6/b7b6.jpg)
Gen Z underwear start-up Parade snapped up by Fruit of the Loom
![Parade bought by Fruit of the Loom licence holder](https://i.etsystatic.com/9231127/r/il/b5fa7c/5257558285/il_570xN.5257558285_2lhk.jpg)
Who Needs A Dad When You Have Two Moms T-shirt Lesbian Parent Gay
![Parade bought by Fruit of the Loom licence holder](https://img.businessoffashion.com/resizer/MRE1fba0E53OrlmYPjwZX_zr6vM=/1600x1600/filters:format(jpg):quality(70):focal(919x897:929x907)/cloudfront-eu-central-1.images.arcpublishing.com/businessoffashion/XVVIH6WTBFFDJOE4LGGDMUPYYE.jpg)
What Parade's Sale Says About the State of DTC
![Parade bought by Fruit of the Loom licence holder](https://www.fruit.com/dw/image/v2/ABAH_PRD/on/demandware.static/-/Sites-fruit_us-Library/default/dw137274e3/2024-getaway-collection/2024-WOMEN-HEADER-MENU.png?sfrm=png)
Fruit of the Loom
![Parade bought by Fruit of the Loom licence holder](https://img.businessoffashion.com/resizer/u_8e2iqSVlSVdTm6Ly3DR7SHQFo=/1800x1800/filters:format(jpg):quality(70):focal(919x897:929x907)/cloudfront-eu-central-1.images.arcpublishing.com/businessoffashion/XVVIH6WTBFFDJOE4LGGDMUPYYE.jpg)
What Parade's Sale Says About the State of DTC
from
per adult (price varies by group size)