Patagonia gives away company: Is this real brand purpose?
By A Mystery Man Writer
Description
The apparel-maker made news this week for giving away its US$3 billion company towards climate-change efforts. We ask comms pros if this should set an example for other corporations.
![Patagonia gives away company: Is this real brand purpose?](https://www.thefashionlaw.com/wp-content/uploads/2022/09/Patagonia-1-1024x682.jpg)
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![Patagonia gives away company: Is this real brand purpose?](https://static.independent.co.uk/2022/09/16/11/patagonia.%20.jpg)
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![Patagonia gives away company: Is this real brand purpose?](https://cdn.i.haymarketmedia.asia/?n=campaign-asia%2Fcontent%2Fprofitvpurpose-1280_1.jpg&h=225&w=300&q=100&v=20170226&c=1)
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