Ultimo goes bust as underwear firm founded by Michelle Mone stops
By A Mystery Man Writer
Description
#xa; The Tory peer, now known as Baroness Mone of Mayfair, established the lingerie brand - whose models have included Penny Lancaster and Rachel Hunter - in 1996
![Ultimo goes bust as underwear firm founded by Michelle Mone stops](https://i.dailymail.co.uk/i/pix/scaled/2015/02/20/25E3198A00000578-0-image-a-24_1424471149748.jpg)
Ultimo bra's Michelle Mone reveals how jealousy and violence
![Ultimo goes bust as underwear firm founded by Michelle Mone stops](https://assets.airmail.news/static/images/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaEpJalJuYVdRNkx5OWhhWEl0YldGcGJDOUJjblJwWTJ4bE9qcFFhRzkwYnk4eE5EWXhNVE0vWlhod2FYSmxjMTlwYmdZNkJrVlUiLCJleHAiOm51bGwsInB1ciI6ImRlZmF1bHQifX0=--60deceea05eb136c0657559bb7acada07a34e882/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdDVG9MWm05eWJXRjBTU0lJYW5CbkJqb0dSVlE2QzNKbGMybDZaVWtpQ1RneU1ENEdPd1pVT2hCaGRYUnZYMjl5YVdWdWRGUTZESEYxWVd4cGRIbHBhUT09IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--9f1042b9c088c6ba97f7b06fd8c724bd4cf39745/photo-1704478052.jpeg)
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![Ultimo goes bust as underwear firm founded by Michelle Mone stops](https://i2-prod.mirror.co.uk/incoming/article12343120.ece/ALTERNATES/s1200b/THP_CHP_110418SLUG_4508JPG.jpg)
Online retailer Shop Direct closing three sites with 2,000 jobs under threat - Mirror Online
![Ultimo goes bust as underwear firm founded by Michelle Mone stops](https://i2-prod.mirror.co.uk/incoming/article27247692.ece/ALTERNATES/n615/1_Rod-Main.jpg)
Rachel Hunter - News, views, pictures, video - The Mirror
![Ultimo goes bust as underwear firm founded by Michelle Mone stops](https://i2-prod.mirror.co.uk/incoming/article241269.ece/ALTERNATES/s1200/julia-roberts-image-1-759672150.jpg)
Julia Roberts - Latest news, views, pictures, video - The Mirror
![Ultimo goes bust as underwear firm founded by Michelle Mone stops](https://www.telegraph.co.uk/multimedia/archive/02978/Michelle-mone_2978292b.jpg)
Lingerie tycoon Michelle Mone quits Ultimo board to focus on role
![Ultimo goes bust as underwear firm founded by Michelle Mone stops](https://assets.airmail.news/static/images/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaEpJalJuYVdRNkx5OWhhWEl0YldGcGJDOUJjblJwWTJ4bE9qcFFhRzkwYnk4eE5EWXhNVEkvWlhod2FYSmxjMTlwYmdZNkJrVlUiLCJleHAiOm51bGwsInB1ciI6ImRlZmF1bHQifX0=--9babce2f9a70d9211c49239064b0bab8b94da8bb/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdDVG9MWm05eWJXRjBTU0lJYW5CbkJqb0dSVlE2QzNKbGMybDZaVWtpQ1RneU1ENEdPd1pVT2hCaGRYUnZYMjl5YVdWdWRGUTZESEYxWVd4cGRIbHBhUT09IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--9f1042b9c088c6ba97f7b06fd8c724bd4cf39745/photo-1704477172.jpeg)
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![Ultimo goes bust as underwear firm founded by Michelle Mone stops](https://i2-prod.mirror.co.uk/incoming/article29119807.ece/ALTERNATES/s1200b/0_Michelle-Mone.jpg)
Baroness Mone's £20million London home owned by offshore firms
![Ultimo goes bust as underwear firm founded by Michelle Mone stops](https://www.thescottishsun.co.uk/wp-content/uploads/sites/2/2020/05/CM-COMP-MICHELLE-MONE-inset.jpg?strip=all&quality=100&w=1500&h=1000&crop=1)
Michelle Mone: I was an 18st junk food addict, now I exercise 3
![Ultimo goes bust as underwear firm founded by Michelle Mone stops](https://i.dailymail.co.uk/1s/2020/05/01/23/27905084-0-image-a-24_1588371647218.jpg)
EDEN CONFIDENTIAL: Michelle Mone reveals how she is getting camera
![Ultimo goes bust as underwear firm founded by Michelle Mone stops](https://i.guim.co.uk/img/media/027a06b758f8c96ab0dffd4349db29a8d4999459/0_597_2256_1353/master/2256.jpg?width=1200&height=630&quality=85&auto=format&fit=crop&overlay-align=bottom%2Cleft&overlay-width=100p&overlay-base64=L2ltZy9zdGF0aWMvb3ZlcmxheXMvdG8tb3BpbmlvbnMucG5n&s=c8092c9d175c5b4c5a28fb14487e74ec)
So Michelle Mone's lies were to spare her family from press intrusion
![Ultimo goes bust as underwear firm founded by Michelle Mone stops](https://i2-prod.mirror.co.uk/incoming/article10777607.ece/ALTERNATES/n615/MAIN-Archive-Photos.jpg)
Julia Roberts - Latest news, views, pictures, video - The Mirror
![Ultimo goes bust as underwear firm founded by Michelle Mone stops](https://ichef.bbci.co.uk/news/2048/cpsprodpb/4236/production/_84805961_gettyimages-455262202.jpg)
Michelle Mone resigns from board of Ultimo - BBC News
![Ultimo goes bust as underwear firm founded by Michelle Mone stops](https://i2-prod.mirror.co.uk/incoming/article12187002.ece/ALTERNATES/n615/MAIN-Pretty-Woman.jpg)
Julia Roberts - Latest news, views, pictures, video - The Mirror
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