General Mills cereal sales drop as demand for pricey brand names diminishes - ABC News
By A Mystery Man Writer
Description
Consumers are purchasing less expensive alternatives, earnings report says.
The maker of Cheerios, Lucky Charms, Wheaties and more say sales are down this quarter due to “stronger than anticipated value-seeking behaviors.”
The maker of Cheerios, Lucky Charms, Wheaties and more say sales are down this quarter due to “stronger than anticipated value-seeking behaviors.”
![General Mills cereal sales drop as demand for pricey brand names diminishes - ABC News](https://www.snackandbakery.com/ext/resources/2023/General-Mills-2024-cereals.jpg?height=635&t=1701196577&width=1200)
About Lucky's Whole Grain Cereal, Our Story, lucky charms
![General Mills cereal sales drop as demand for pricey brand names diminishes - ABC News](https://img.profoodworld.com/files/base/pmmi/all/image/2023/12/TrixMarshmallows.6571217a48835.png?auto=format%2Ccompress&fit=max&q=70&w=1200)
About Lucky's Whole Grain Cereal, Our Story, lucky charms
![General Mills cereal sales drop as demand for pricey brand names diminishes - ABC News](https://cerealaislehome.files.wordpress.com/2019/01/img_6414.jpg?w=1200)
About Lucky's Whole Grain Cereal, Our Story, lucky charms
![General Mills cereal sales drop as demand for pricey brand names diminishes - ABC News](https://i5.walmartimages.com/seo/Lucky-Charms-Original-Breakfast-Cereal-10-5-oz-Pack-of-2_b3af7958-8fbf-4b7a-b098-b4c726a69da5_1.e985ed2a8e7115920d36723cf70e2a51.jpeg?odnHeight=768&odnWidth=768&odnBg=FFFFFF)
About Lucky's Whole Grain Cereal, Our Story, lucky charms
![General Mills cereal sales drop as demand for pricey brand names diminishes - ABC News](https://s.abcnews.com/images/GMA/chipolte-file-gty-ml-230301_1677679661301_hpMain_16x9t_608.jpg)
General Mills cereal sales drop as demand for pricey brand names
![General Mills cereal sales drop as demand for pricey brand names diminishes - ABC News](https://s.abcnews.com/images/GMA/grocery-store-cart-aisle-gty-jt-220803_1659550377772_hpMain_16x9t_608.jpg)
General Mills cereal sales drop as demand for pricey brand names
![General Mills cereal sales drop as demand for pricey brand names diminishes - ABC News](https://assets.shop.loblaws.ca/products/21103505/b2/en/front/21103505_front_a06_@2.png)
About Lucky's Whole Grain Cereal, Our Story, lucky charms
![General Mills cereal sales drop as demand for pricey brand names diminishes - ABC News](https://www.marketplace.org/wp-content/uploads/2020/12/breakfastcereal-e1610647921339.jpg?fit=3000%2C1687)
About Lucky's Whole Grain Cereal, Our Story, lucky charms
![General Mills cereal sales drop as demand for pricey brand names diminishes - ABC News](https://i.abcnewsfe.com/a/d2db46cd-9ad7-4596-baeb-b269463facf2/cheerios2-gty-ml-231221_1703162166868_hpEmbed_22x15.jpg)
General Mills cereal sales drop as demand for pricey brand names
![General Mills cereal sales drop as demand for pricey brand names diminishes - ABC News](https://i.abcnewsfe.com/a/5ec68842-f35c-4b23-9732-687851a4e68b/231221_gma_ault_breakfast1_0715_hpMain_4x3.jpg?w=384)
General Mills cereal sales drop as demand for pricey brand names
from
per adult (price varies by group size)