Young Japanese are craving fast fashion. What happened?
By A Mystery Man Writer
Description
Japanese consumers always appreciated quality and would willingly pay for it, but a young generation is showing signs of shifting to lower-priced, trend-driven fast fashion. It’s an opportunity for Shein, H&M and Forever21, although it’s uncertain if it’s a long-term phenomenon.
Japanese consumers always appreciated quality and would willingly pay for it, but a young generation is showing signs of shifting to lower-priced, trend-driven fast fashion. It’s an opportunity for Shein, H&M and Forever21, although it’s uncertain if it’s a long-term phenomenon.
Japanese consumers always appreciated quality and would willingly pay for it, but a young generation is showing signs of shifting to lower-priced, trend-driven fast fashion. It’s an opportunity for Shein, H&M and Forever21, although it’s uncertain if it’s a long-term phenomenon.
![Young Japanese are craving fast fashion. What happened?](https://media.voguebusiness.com/photos/64f60c217f4e4131d71d2c80/master/w_1600%2Cc_limit/tokyo-fashion-week-vogbus-sep5-inline-1.jpg)
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JAPAN STYLE
![Young Japanese are craving fast fashion. What happened?](https://media.voguebusiness.com/photos/65e99dbd031b211cb1d8ec4a/16:9/w_1280,c_limit/2000x3000_Article%20Lead%20Image.png)
Consumer Behaviour
![Young Japanese are craving fast fashion. What happened?](https://tshop.r10s.jp/moe/cabinet/01170915/imgrc0067567904.jpg)
買得 JAPAN STYLE - オーダーメイド
![Young Japanese are craving fast fashion. What happened?](https://media.voguebusiness.com/photos/64f60b3554966fde30e860dd/16:9/w_1280,c_limit/tokyo-fashion-week-vogbus-sep5-social-newsletter.jpg)
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![Young Japanese are craving fast fashion. What happened?](https://i0.wp.com/zenbird.media/wp-content/uploads/2020/07/preventfashionwaste-3.jpg?resize=716%2C403&ssl=1)
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来年度予算案 JAPAN STYLE
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