Should You Brand Your Family Business? Evidence from Research and
By A Mystery Man Writer
Description
Touting its family ownership may help a firm impress some stakeholders, but may deter others. The family must be strategic in its branding efforts.
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Administrative Sciences, Free Full-Text
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Growing Loyalty Through Customer Engagement
![Should You Brand Your Family Business? Evidence from Research and](https://www.researchgate.net/profile/Isabel-Botero-2/publication/356108829/figure/fig2/AS:1088745264689152@1636588507457/Family-Business-Governance-System_Q320.jpg)
Claudia BINZ ASTRACHAN, Lecturer, PhD, Lucerne University of Applied Sciences and Arts, Luzern, HSLU, Department of Business Administration
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What Is a White Paper? Types, Purpose, and How To Write One
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Differentiation Through Family Business Brands - FFI Practitioner
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How Family Firms Help Non-Family Employees Feel Like Family
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PDF) Leveraging Family-Based Brand Identity to Enhance Firm
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Here's Why Family Businesses Need Branding
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PDF) What All Family Businesses Can Learn From the Merck Family
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