Wacoal Acquires Lingerie Brand Lively for $85 Million to Expand
By A Mystery Man Writer
Description
The DTC company, with stores in NYC and Chicago, hopes to grow its retail presence with the acquisition.
The 8 Best Bras From Lively, the Online Startup Acquired by Wacoal
![Wacoal Acquires Lingerie Brand Lively for $85 Million to Expand](https://techcrunch.com/wp-content/uploads/2022/03/spyware-nso-eyes.jpg?w=940&h=465&crop=1)
Direct-to-consumer lingerie brand Lively acquired for $85M
![Wacoal Acquires Lingerie Brand Lively for $85 Million to Expand](https://www.sec.gov/Archives/edgar/data/1323531/000104746905010960/g205477.jpg)
g205477.jpg
![Wacoal Acquires Lingerie Brand Lively for $85 Million to Expand](https://indian-retailer.s3.ap-south-1.amazonaws.com/s3fs-public/2023-10/4.jpg)
Retail India News: Wacoal India Joins Forces with CPAA for #WacoalKnowsBreast Initiative in 2023 - Indian Retailer
![Wacoal Acquires Lingerie Brand Lively for $85 Million to Expand](https://indian-retailer.s3.ap-south-1.amazonaws.com/s3fs-public/2021-06/triumph2.jpg)
Lingerie Brand Triumph to Strengthen Omnichannel Presence in India - Indian Retailer
![Wacoal Acquires Lingerie Brand Lively for $85 Million to Expand](https://edited.com/wp-content/uploads/2019/09/fenty-graph.002.jpeg)
Athleisure and Lingerie Research
The 8 Best Bras From Lively, the Online Startup Acquired by Wacoal
Legacy bra company Wacoal has acquired young lingerie startup Lively — after testing the newcomer's bras, we're not surprised
![Wacoal Acquires Lingerie Brand Lively for $85 Million to Expand](https://img-cdn.inc.com/image/upload/w_600,ar_16:9,c_fill,g_auto,q_auto:best/images/panoramic/WebHorizontal_2_518111_gq0jao.webp)
This Founder's Company Wasn't for Sale, Until the Perfect Buyer Showed Up
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