Victoria's Secret inclusive rebranding faces body-image backlash - Northeastern Global News
By A Mystery Man Writer
Description
Victoria’s Secret swapped angels for activists in a new marketing campaign that focuses on inclusion instead of perfection. Rachel Rodgers, an associate professor of applied psychology at Northeastern, says the rebrand is too little, too late.
![Victoria's Secret inclusive rebranding faces body-image backlash - Northeastern Global News](https://s.abcnews.com/images/GMA/victoria-secret1-file-gty-ml-200521_hpMain_16x9t_608.jpg)
Victoria's Secret rebrands featuring diverse, inclusive message for new generation - ABC News
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The return of a divisive lingerie brand
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Victoria's Secret halts woke branding, returning to roots as sales dip
![Victoria's Secret inclusive rebranding faces body-image backlash - Northeastern Global News](https://cssh.northeastern.edu/wgss/wp-content/uploads/sites/20/2021/07/rachel_rodgers-640x640-c-default.jpeg)
Rachel Rodgers on the Victoria's Secret Rebranding & Backlash
![Victoria's Secret inclusive rebranding faces body-image backlash - Northeastern Global News](https://assets.isu.pub/document-structure/230228170408-e65f9a49fad6a20739db6e9f0a7079cb/v1/5112337d7af706fb81fde39c2262db77.jpeg)
Volume 27 Issue 8: Ephemeral by Mars Hill Newspaper - Issuu
![Victoria's Secret inclusive rebranding faces body-image backlash - Northeastern Global News](https://news.northeastern.edu/wp-content/uploads/2021/07/OrnamiSkincare_r2_DEN_0306-1.jpg?w=335)
Hillary Chabot, Author at Northeastern Global News - Page 7 of 11
![Victoria's Secret inclusive rebranding faces body-image backlash - Northeastern Global News](https://www.hollywoodreporter.com/wp-content/uploads/2023/11/mariah-victorias-secret-e1698969148274.jpg?w=2920)
Victoria's Secret, Pink Lace Ribbon
![Victoria's Secret inclusive rebranding faces body-image backlash - Northeastern Global News](https://media.cnn.com/api/v1/images/stellar/prod/210617163817-03-victorias-secret-rebrand-vs-collective.jpg?q=w_1110,c_fill)
Victoria's Secret is overhauling its image. Is it enough to regain relevance?
![Victoria's Secret inclusive rebranding faces body-image backlash - Northeastern Global News](https://mma.prnewswire.com/media/1535177/VS_COLLECTIVE.jpg?p=twitter)
Victoria's Secret Continues Transformation With Launch Of New Partnerships To Positively Impact The Lives Of Women
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Victoria's Secret rebrands featuring diverse, inclusive message
![Victoria's Secret inclusive rebranding faces body-image backlash - Northeastern Global News](https://hips.hearstapps.com/hmg-prod/images/victoria-secret-rebrand-1-1623956681.png)
Victoria's Secret Gets Rid of Angels, Launches VS Collective in Effort to Rebrand
![Victoria's Secret inclusive rebranding faces body-image backlash - Northeastern Global News](https://media.cnn.com/api/v1/images/stellar/prod/victorias-secret-the-tour-2023-shop-naomi-campbell-custom-vs-2-hi-res.jpg?c=original)
Why Victoria's Secret is bringing sexy back
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